Excel based problems Essay

The fund-basis financial statements of Jefferson county have completed for the year 2012 and appear in the first tab of the excel spreadsheet provided with this exercise. The following information is also available: a. Capital Assets †¢ Capital assets purchased in previous years in governmental type funds totaled $752,000 (net of accumulated depreciation) as of January 1, 2012. †¢ Depreciation on capital assets used in governmental- type activities amounted to $79,500 for 2012 †¢ No capital assets were sold or disposed of in 2012 and all purchases are properly reflected in the fund-basis statements as capital expenditures. b. Long-term Debt †¢ There was no outstanding long-term debt associated with governmental- type funds as of January 1, 2012. †¢ April 1, 2012, 6 percent bonds with a face value of $ 700,000 were issued in the amount of $ 720, 000. Bond payments are made on October 1 and April 1 of each year. Interest is based on an annual rate of 6 percent and principal payments are $ 17, 500 each. The first payment (Interest and principal) was made in October 1. †¢ Amortization of the bond premium for the current year is $1,000. c. Deferred Revenues †¢ Deferred revenues (comprised solely of property taxes) are expected to be collected more than 60 days after year-ed. The balance of deferred taxes at the end of 2011 was $18,200 d. Transfers †¢ Transfers were between governmental-type funds. e. Internal Service Fund †¢ The (motor pool) internal service fund’s revenue is predominantly derived from departments classified as governmental-type activities †¢ There were no amounts due to the internal service fund from the General fund. The outstanding balance of â€Å"due to other funds† was with the Enterprise Fund and is not capital related. †¢ The enterprise fund provided a long-term advance to the internal service fund (not capital related). Required Use the excel template provided to complete the following requirement; a  separate tab is provided in Excel for each of these steps. 1. Prepare the journal entries necessary to convert the governmental fund financial statements to the accrual basis of accounting 2. Post the journal entries to the conversion worksheet provided 3. Prepare a governmental-wide Statement of Activities and statement of Net Assets for the year 2012. All of the governmental fund revenues are â€Å"general revenues.† This is an involved problem, requiring many steps. Here are some hints. a. Tab 1 is information to be used in the problem. you do not enter anything here b. After you make the journal entries (Tab2), post these to the worksheet to convert to the accrual basis. This worksheet is set up so that you enter Debit as positive numbers and credits as negative. After enter you post your entries, look at the numbers below the total credit Colum to see that debits equal credits. If not, you probably entered a credit as a positive number. c. Make sure that total debits equal total credits in the last column (balances for Government-wide statements ) d. When calculating Restricted Net Assets, recall that permanent fund principal is added to restricted fund balances.

To Study the Filterability and Quality of Raw Sugar for Refining

To Study the Filterability and Quality of Raw sugar for Refining ABSTRACT This study was particularly designed to evaluate the quality parameters of raw sugar which ultimately affect the filterability of raw sugar. It is a cane sugar which has been minimally processed and product of the first stage of cane sugar refining process which has some very distinctive characteristics. Filterability of raw sugars is one of the primary sugar quality parameters.To the refiner, the filterability of raw melt is important as it directly influences factory throughout. The physico-chemical characteristics of sugar including moisture, polarization, reducing sugar, ash contents, color constituents, microbial examination (Total colony count and yeast) and sensory evaluation such as appearance, odour and texture were determined. The results obtained from physico-chemical analysis showed that these parameters were affected significantly among the samples of raw sugars.The microbial analysis showed that t he total colony count and the yeast were also affected significantly among the samples while in sensory evaluation appearance was affected significantly whereas texture and odour were affected non-significantly among the samples of the raw sugars. It can be concluded from the results that sample four was observed to have a good quality while sample six had the opposite result to that of sample four and was considered to have a very low quality. Keywords: Raw Sugar Refinery, Operational Concept and Quality Perspectives Name: Zia-ud-Din Regd.No: 2006-ag-1861 National Institute of Food Science and Technology University of Agriculture Faisalabad SUPERVISORY COMMITTEE ChairmanDr. Ghulam Rasool MemberDr. M. Atif Randhawa MemberDr. Muhammad Sharif INTRODUCTION Raw sugar is an intermediate product of refining and affination process of sugar manufacturing that consists of pale yellow to brown sugar crystals covered with a film of syrup. This is infact, an intermediate stage in the production of sugar, having sucrose and water contents 95-97 and 0. 25-1. 1%, respectively. It is of yellowish brown colour due to the presence of molasses (3. %) and have burnt flavour with coarsely crystalline (Javaid et al. ,2011). The sugarcane (Saccharum officinarum L. ) is a commonly distributed plant and is one of the most significant source of sugar in Pakistan. Current reports have shed light into numerous biological properties of sugarcane and its resulting products. Fresh sugarcane juice is widespread in Pakistan as an inexpensive and sweet beverage. It is becoming a fashion juice and thirst satisfying drink served at roadside stalls, canteens and cafeterias throughout the country during the harvest season (Ali et al. 2001). The sugarcane is a thick, tall perennial grass that is grown in tropical or subtropical region. In the leaves sugar is synthesized that is either used as a energy source for growth of plant or is sent to the stalks for storage. In the stalks the sweet sap is th e source of sugar. The reed accumulates sugar to about 15 percent of its weight. About 2600000 tons of sugar per year is yielded by the sugar cane. Other sugar crops for sugar production involve sweet sorghum, honey, sugar maple and corn sugar (Dalziel et al. ,1999).Sugarcane is grown in Kharif season and is one of the main cash crops of Pakistan. It delivers raw material to sugar industries and sugar associated products. For the rural community of the country, it produces income and services. Vital items for industries like sugar, chipboard and paper, sugarcane helps in their value addition. Its share is 3. 6 percent in agriculture and 0. 8 percent in GDP. For the year 2009-10, an area of 943 thousand hectares is under sugarcane cultivation which is 8. 4 percent less as compared to the previous year (1029 thousand hectares).Production of the sugarcane for the year 2009-10 is assessed to be 49. 4 million tons, in contrast to 50 million tons previous year ultimately the production is reduced to 1. 3 percent. Key factors involved for low productions are canal water scarcity, electricity shortage, area under wheat crop during 2008-09 is maximum ultimately confining the sugarcane acreage, lower prices for the sugarcane crop in the previous year and higher inputs rates also restrict the farming community from growing sugarcane crop (GOP, 2009-2010).The keeping quality of sugar was studied keeping in the view the process of drying played a pivotal role. By keeping the sugar under humid conditions, microbial decomposition along with loss of sugar occurred rendering the quality of sugar impure. After the process of drying, the process of polarization becomes augmented and the notorious effects of microorganisms become less. If the sugar is wet when fed into the dryer, large amount of heat is required for the process of drying the sugar. Sample purity plays a vital role in determination of overall moisture contents of the sugar sample.If the size of the crystals of sug ar becomes enlarge, ultimately increasing the moisture percentage of the sugar sample (Javaid et al. , 2011). An experiment was conducted which showed the presence of iron particle and bagacillo causes the physical hazards and biological contamination in the finished products respectively. Following essential steps should be taken in order to keep the juice clear and free from the particles of bagacillo i. e. pre- juice heating (106 oC or above), required chemical dozing at clarifier, pass the clarified juice from 0. 25 mm rotary screen. They both are ISO (i. . International Standardization Organization) 22000:2005, Critical Control Points (CCP’s) of Food Safety Management System, covers HACCP (i. e. Hazard Analysis Critical Control Points) (Javaid et al. , 2011). The parameters were studied and an experiment was conducted in which pre-treatments of sugarcane bagasse for the production of fermentable sugar was carried out. They studied the effects of particle size, NaOH conce ntration, temperature and liquid to solid ratio (LSR) on the production of reducing sugars and sonication time on delignification using Placket-Burman design.They concluded that sugarcane bagasse that was pre-treated with ultra-sound assisted alkaline pre-treatments showed superior yield and production of reducing sugars as compared to the commercial pre-treatments. They also concluded that the most striking feature of the ultra-sound assisted alkaline pre-treatments was the improved efficacy during the pre-treatment time and temperature that were kept reduced during the process. They also found that the feasibility and instalment of this process on a larger scale need energy optimization and appropriate reactors design (Velmurugan and Muthukumar 2012).Sugar beet pulp was utilized as a support for immobilization of yeast (Saccharomyces cerevisiae L. ) cells to produce bioethanol. They found the method of immobilization of cells as simple, cheap and easy to carry out. They concluded that even without the supplementation of the nutrient, the production of bioethanol in an efficient manner from thick juice of sugar beet utilizing immobilized yeast cells on sugar beet pulp is possible in repeated batch mode. A maximum ethanol concentration of 52. 26 g/l, yield of 0. 446g/g was achieved in the thick juice substrate of seventh fermentation batch.However, the molasses was found to be less suitable medium for the production of the ethanol fermentation for more than three batches because of the accumulation of the coloured compounds that cause cell leakage from the support ultimately affected the metabolism of the immobilized yeast cells. They also determined that the dry sugar beet pulp plays a significant role during the support of immobilized yeast cell for the production of bioethanol and the dry sugar beet pulp can be used as a protein source in the animal feeds (Vucurovic and Razmovski 2012).MATERIALS AND METHODS Samples of raw sugar were procured from sugarcane industry/local market. The research was conducted at the National Institute of Food Science and Technology in university of agriculture Faisalabad. Ash contents Total ash contents were determined by taking 5 gram sample in the china dish and placed on low flame while the mass is thoroughly charred, then the sample was heated in muffle furnace at 500+500C until white ash was obtained. This ash was cooled in the desiccator and weighed in percentage using the following formula: Total ash = Weight of ash ? 100 Weight of sample Colour Colour value was determined with colour meter ( Nauhaus color test- II, Neotec). It was first calibrated with the standards having lower and upper limits (51-70 respectively). Then the sample were filled in the Petri plate and the surface was made smooth by removing the sample material from the petri plate, to get the optimum reflection of light, emerged by the photo cells of the colour meter, reading was noted from the display. Sample readings were compare d with the standards. Grain size of crystalsAccording to SI specifications, crystals were graded into five sizes. In the grain size analysis, 100 g of sugar was taken on sieves, placed on a nest of sieves with a lid on the top of sieve and received at the bottom and was shaken for five minutes on a mechanical sieve shaker. The weight of each sample in gram was taken in the percentage of the sugar retained in the particular sieve. From the values, the accumulative percentage is calculated and compared. Filterability of the samples Filterability was determined by following the standard method enlisted in AOAC (2000). 5 g raw sugar sample was taken and dissolved in 50 ml water until the brix of the solution was 300. The time was noted during the filtration of each sample. Then the percent filterability was determined using the following formula: % Filterability = amount of the filtered solution ? 100 Total volume of solution Moisture Moisture was determined by taking 10 g of sample and drying it in a hot air oven at 100+50C for about 3 hours as recommended by ICUMSA. The loss in weight was the moisture contents calculated by using the following formula: moisture = loss of weight during drying ? 100 Weight of sample The data thus collected were subjected to statistical analysis using completely randomized design (CRD) and ANOVA techniques as described by Steel et al. , (1997) to check the effect of different parameters on the quality of raw sugar RESULTS AND DISCUSSION Ash contents The results for statistical analysis regarding analysis of variance for the ash contents are presented in table 4. 3a. It is shown by the data that the values are affected highly significant for the ash contents in the samples of raw sugar.The mean values for the ash contents are shown in the table 4. 3b. It can be established from the data presented in the table 4. 3b that the highest value for the ash contents was found for sample six which was 0. 73 percent while the lowest value was recorded for the samples one, two and five. So the value for the ash contents were found to be decreasing for the samples in the order of T6>T1T2T5>T3T4. While it had been established by many sugar technologists that the contents of ash in the samples of sugar should not exceed 0. 5 percent.These results were reviewed by Chauhan et al. , (2011) and after doing further analysis he determined that the ash contents in some of the raw sugar is in high concentration because the raw sugar was affined for purification at different temperatures for the quality improvement. Colour Agudo et al. , (2002) determined that the crystals colour of the sugar is greatly affected by the colour and purity level of the pan feed liquor. Generally the process of crystallization removes 90-96 percent of colour. The feed liquor having low level of colour gave the sugar with better colour.The process of refining in the processing of sugar utilize the phosphatation, carbonation, bone char, affination (mechan ical separation of colour), granular carbon and ion exchange resin for the removal of colour before the process of sugar boiling (crystallization) for the production of sugar. According to ICUMSA (2007) standards, the maximum colour range of the raw sugar should be in the range of 400-600. The statistical analysis results regarding analysis of variance for colour contents in different samples of raw sugar is presented in the table 4. a. The results showed that the colour values were affected highly significant among the samples of raw sugar. The mean values for the colour contents in different raw sugar samples are shown in the table 4. 6b. The data showed that the maximum colour was observed for sample six and lowest was recorded for sample one. These results are in line with the above mentioned ICUMSA standards. Gyura et al. , (2007) proposed that some factors played an important role in the determination of colour and these factors affect the colour of the sugar.Some of these fac tors include sugar crystal size, colour types, ash constituents, boiling time, crystal distribution, polysaccharides and colour and purity of pan feed liquor. These factors determine the overall quality of sugar. So it was concluded that the increase value for the colour contents in the sample six was due to the occurrence of these impurities due to improper affination process or other refining process ultimately making it a low quality raw sugar. Size of crystals The results regarding analysis of variance for the size of crystals of different raw sugar samples have been shown in the table 4. a. The statistical analysis showed that the relationship between different raw sugar samples regarding the size of crystals were affected highly significant. The mean values for size of crystals among raw sugar samples had been presented in table 4. 5b. According to Jennings (1967), the size of crystals for the raw sugar should be between 0. 35-0. 60 mm. These research findings are in agreement with the research outcomes of the present study. The size of crystals for different raw sugar samples were in the range of 0. 39-0. 58 mm.The sample three and four had the maximum size of crystal of 0. 56 and 0. 58 mm respectively. While the minimum size of crystal was recorded for sample two which had a size of 0. 39 mm. As the standard size ranges from 0. 35-0. 60 mm, so all the samples fell in the range of standard values. It can be concluded from the review that during the sugar production optimal control is required for the growth of crystals in the crystallization stage is a vital factor for the production of sugar crystals that have the size according to specification. Argaw et al. (2006) stated that the process of growth and size of crystals can be observed by implementing varieties of different methods which involve visual inspections as well as indirect measurements. It was proposed by Beucher (1992) that the sieve method used for the assessment of the size of crystals of the raw sugar samples was well recognized for the quality determination on international scale. He stated that the sieve method is simple, easy to perform and a straight forward method which can be utilized in the production environment and this method require a modest technology.The demerits of this method that was established by the scientist were the large amount of samples and preparations required for the analysis and a more time consuming process making this a laborious method ultimately making this a difficult process to perform. It was also concluded that the size of crystals played a significant role in determining the quality of sugarcane and raw sugar produce. Filterability The results regarding the analysis of variance for the filterability of various raw sugar samples obtained from different sugar industries.The statistical analysis showed that the filterability was affected highly significant for different raw sugar samples. The mean values for the filterability of di fferent raw sugar samples are presented in table 4. 10b. Javaid et al. , (2011) stated that the impurity factor, starch and insoluble suspended matter in raw sugar have impact great influence on filtering quality of processed and unprocessed liquor. The starch has two main components i. e. traight chain amylase and branched chain amylopectin, the amylase: amylopectin ratio, the difference in charge characteristic with pH in solution, an important physico-chemical characteristic with reference to its role in filtration. High starch and low filterability process, therefore, have negative effects on clarification process that leads to the development of ash and colour in sugar. They also stated that the existence of starch in raw sugar influences and has effects on filtration, doubled the viscosity of low grade massecuite and impede the process of crystallization.The filterability of melted raw sugar has great effect on the refinery output however; when it does then it decrease the fil trate brix that leads to decrease the melting rate and viscosity as well. Consumption of excess steam in the evaporator or pan had an influence on the production during which the production suffered. Moisture The analysis for variance for the moisture contents of several raw sugar samples regarding the results have been presented in table 4. 1a. The statistical data narrated that the moisture contents of several raw sugar samples were affected highly significant.The values for the mean of the moisture contents for various raw sugar samples are shown in the table 4. 1b. It had been determined by Javaid et al. , (2011) that the moisture contents of the raw sugar were 40 percent during the examination. These findings of the research are parallel with the results of the present study. The moisture contents of the different raw sugar samples were in the range of 0. 20 to 0. 76 percent. The data also showed that the highest moisture contents were found in sample six followed by sample one while lowest values were recorded for sample four.Chen et al. , (1993) established that the moisture contents of the sugar is adaptable because of the non-reducing sugars during the process of manufacturing and also because of the contribution of the different types of agronomic factors such as storage, moisture, type of irrigation, soil conditions, season of harvesting and variety of cane crop. Such factors are involved during the analysis and study of present research. So the present difference can be attributed to these factors. Table 1: Mean values for Ash Contents, Colour, Size of Crystals, Filterability and Moisture Treatments |Ash Contents |Colour |Size of Crystals |Filterability |Moisture | |T1 |0. 5333ab |418. 33c |0. 4067c |58. 333b |0. 5333ab | |T2 |0. 3000ab |422. 33bc |0. 3933c |56. 133b |0. 4000bc | |T3 |0. 1667b |420. 00c |0. 600a |67. 000a |0. 2333c | |T4 |0. 1333b |447. 00abc |0. 5867a |70. 467a |0. 2000c | |T5 |0. 3000ab |490. 67ab |0. 4667b |38. 000c |0. 3000bc | |T6 |0. 7333a |503. 33a |0. 4733b |33. 000c |0. 7667a | CONCLUSIONThus it can be concluded from the present research that the sample four was the best regarding the sugar quality while sample from one to three were also of desire quality and quite near to the standards and were collected from the sugarcane industries. While sample six was collected from the cottage industry was proved to be of very poor quality. REFERENCES Agudo, J. A. G. , M. T. G. Cubero, G. G. Benito and M. P. Miranda. 2002. Removal of coloured compounds from sugar solution by adsorption on to anionic resins equilibrium and kinetic study. Sep. Purfi. Technol. , 29(3): 199-205.Ali. , F. G. , A. A. Chattha and M. A. Iqbal. 2001. Some fundamental causes of low sugar recovery and vital approach for its improvement. Pak Sugarcane J. 16(6):56-61. Argaw, G. A. , M. J. Alport and S. B. Malivga. 2006. Automatic measurement of crystal size distribution using image processing. Proc. South African Sug. Technol. Assoc. , 80: 399-411. Beucher, S. 1992. The watershed transformation applied to image segmentation. Scanning Microscopy Supplement, 6:229-314. Chauhan, M. K. , Varun, S. Chaudhary, S. Kumar and samar. 2011. Life cycle assessment of sugar industry review.Renew. Sustain. Energy Rev. , 15 (7): 3445-3453. Chen, J. C. P. , Chou and C. Chi. 1993. Cane sugar handbook a manual for cane sugar manufacturer and chemists. John willey and Sons, Inc. New york, Chichester, Brisbane, torantto, Singapore, 401-403. Dalziel, S. M. , Tan S. Y. , white E. T. and F. T. Broad. 1999. An image analysis system for sugar crystal sizing. Proc. Aust. Sug. Technol. , 21: 366-372. GOP. 2009-2010. Agricultural Statistics of Pakistan. Ministry of Food, Agriculture and Livestock, Govt. of Pakistan, Islamabad. Gyura, J. , Z. Sere, G. Vatai and E.B. Molnar. 2007. Separation of non-sucrose compounds from the syrup of sugar beet processing by ultra and nano-filtration using polymer membranes. Desalination, 148(1-3): 49-56. ICUMSA m ethods (2007). International commission for uniform methods of sugar analysis. 234-241. Javaid, G. S. , M. B. Bhatti, K. Rashid and M. Khalid. 2011. To introduce the Raw Sugar Refinery, its operational concept and quality prespective in Pakistan. Life Sci. Int. J. , 5(1): 2053-2062. Jennings, R. P. 1967. Further improvements in Raw Sugar Quality. Proc. Qld Soc. Sug. Cane Technol. 1: 62-64. Steel, R. , J. Torrie and D. Dickey. 1997. Principles and procedures of statistics. A biometrical approach. 3rd ed. McGraw Hill Book Co. New York, USA. Velmurugan, R. and K. Muthukumar. 2012. Ultrasonic assisted alakaline pretreatments of sugarcane bagasse for fermentable sugar production: optimization through response surface methodology. Bio-resource Technol. , 112(12): 293-299. Vucurovic, V. M. and R. N. Razmovski. 2012. Sugar beet pulp as a support for Saccharomyces cerevisiae immobilization in bioethanol production. Ind. Crops Prod. , 39(12): 128-134.

Exercise 3 Essay Example | Topics and Well Written Essays - 1000 words

Exercise 3 - Essay Example The scope of the project is dependent on the client’s specifications. Steps in this stage vary according to project. A meeting to determine the steps needed is common with all projects at the initiation stage (Lewis, 12). The next phase is called the planning phase and involves planning how the resources discussed in the earlier phase will be used. Where an initial budget had been created, the project manager now has to facilitate a review of the budget and the estimation of an order to complete the given tasks considering the budget. While phase one deals with what needs to be done, phase two deals with how it is to be done. The third phase is the execution phase that involves doing the task. It is tempting to begin a project at this stage, but steps 1 and 2 are just as important. All projects then have a closing stage that involves reflection to review the project for possible changes for implementation if another project were to take place. Those with responsibilities are r equired to share the insight into what was well done and what could have been improved. Project management requires quality communication since if the ideas were not presented clearly, then serious impediments would occur. When making a decision regarding what technology to use, training and budgetary questions require to be answered. These involve the presence of existing technology, whether training will be required for the team and whether the technology will reduce time spent on the project. In a team, communication can be synchronous, that is communicating at the same time or asynchronous, which involves the inability to communicate at the same time. Sending of e-mails to team members is an example of asynchronous communication while a face-to-face meeting is a good example of synchronous communication. Another aspect of efficient communication in project management is emotional intelligence. The project leader has to possess emotional intelligence because they have to interact with various personalities in the project team. EI involves relationship management, empathy, self-regulation and emotional awareness. EI quality affects the trust that the team members will put in their leader, which, in turn, aids in the project’s success. A project leader must have the empathy to understand where the origins of different viewpoints. A project manager also needs to have conflict resolution skills since different personality types will clash in teams (Lewis, 12). Finally, for project management to be successful, it needs efficient, time management. Poor management of projects also leads to additional costs. In applying techniques for time management, we need to prioritize the tasks that need to be done. Quality time management also involves the development of personal relationships since time spent resolving conflict could be spent on constructive. One must also plan to complete the activity. Organization is yet another rule for project management, with the ability to adapt to situations being the final activity. Summary of Netcraft.com One of the key steps that the internet community has been taught to protect their personal information via the internet is to ensure that they enter over an encrypted connection. This has resulted in phishing attacks, which use SSL certificates because most internet users associate valid presence of an SSL certificate with improved security. While most phishing attacks occur over HTTP, some run on SSL certificate run sites. Access on

Reflection on the class Article Example | Topics and Well Written Essays - 250 words - 1

Reflection on the class - Article Example Any sloppy writing could cost me my dream job. According to a Walden University article about communication skills, it is as important as any technical skill needed in a job. Thousands of dollars are spent by companies just to provide communication skills training for their employees. Better communication would lead to better collaboration within the workplace. The interview is an initial step in gauging the applicant’s ability to communicate, understand instructions and demonstrate one’s value system through their answers. It is imperative then for me to rehearse well and prepare for job interviews. Preparation entails knowing what to say when tough questions are asked. I must also show sincerity in answering the questions since people who conduct interviews are used to canned responses. Indeed, a person with good communication skills would not only be hired but considered for promotions as well whenever there’s an opportunity. Creating an ethical system is challenging especially when the environment fosters diversity. Individuals have different value systems depending on their culture. Nevertheless, this can be done in a working environment because the organizational culture provides some sort of a framework that employees must observe. The key to creating an ethical system would be to agree as a group on what values should be prioritized. If it’s honesty and integrity, then the whole team must agree on such they can be put into practice. The important thing in value creation is considering all the stakeholders so that it benefits people within and outside an organization. The creation of value is usually defined by nature of the business as well as the clients it intends to

Porgg and Bess date base Research Paper Example | Topics and Well Written Essays - 1250 words

Porgg and Bess date base - Research Paper Example This was very risky at the time as people were vastly nurturing racism at the time and it was very hard for George to convince or gather an audience. Just as expected, the opera did not get a credible response in the United States and this went to an extent of it not receiving recognition as an original opera (Gershwin 11). Summertime is a popular song associated with the opera. The opera is presented in a rather European orchestra manner and this gives it a form of uniqueness as compared to the other operas presented in the United States in those days. The songs’ presentation was in a smooth accord to show the troubles of the blacks and in an effort to bring out the ever-indulging issue of love (Fisher 12). The plot of the opera is very descriptive and clear. This is from the manner in which it presents itself. It talks about a beggar of the black community who survives in the streets by borrowing money from passersby. The beggar is disabled and thus many are the people that have pity on him and ensure that they leave something for the man to purchase food (Standifer 23). The beggar goes by the name Porgy. In the same town, Charleston, South Carolina there is the young woman who goes by the name Bess. Bess lives with her very harsh lover and despite the physical abilities of Porgy, he commits himself to ensuring that Bess gets rescue from that evil man who is also a drug dealer. This is slightly different from the original novel but eventually the play gets in line with the book and the plot does not differ. It is also very imperative to include the detailed synopsis of the opera as a part of the full biography. The major part of the play is the act that begins by the expression of an evening at a particular location known as Catfish Row. In the location, a piano player by the name Jasbo Brown engages in the entertainment of people through his talent. There is the presence of a young mother by the name Clara in attendance. As explained earlier, the oper a involves the playing of the song â€Å"summertime† that is very imperative in the development of the general plot. Clara who sings it as a lullaby to her child does the song provision. The opera portrays the characters in a rather diverse manner. This is one of the reasons as to why it has much acclamation over all the years it has been in the various theatres. The fact that Jasbo Brown is quite successful shows the difference in social status in the society. This is brought out in a manner that he presents his music and the number of fans that he gains by this talent. This brings him more fame and recognition to a point that there are different places that he performs and receives payments. A sharp contrast to the success and the life of Jasbo is the conditions that Porgy lives. The fact that he is disabled does not give him an upper hand in society. Rather, there are the various points in his life that show the struggles that he goes through. Being disabled does not allow him to get any decent job or employment and this leads to him leading a miserable life. In order to survive, Porgy earns food for survival through living off the streets and begging. Drama is also one of the major characteristics of the opera (Gerswin 13). The amount of drama is observed when Robbins, one of the players in the tenement, portrays anger towards his wife for telling him not to exercise his

Fashion and Consumer Culture Essay Example | Topics and Well Written Essays - 2250 words

Fashion and Consumer Culture - Essay Example Consumers like changing taste of products that they consume in the market. Clothing industry takes the advantage of advancing technology into wooing their customers to consume their products. The diversity in the society is a major factor that influences the market trends that fashion designers use to manipulate the market. For example, the television shows affect the demand for new fashions in the market. Television viewers usually tend to go for the designs that they view in the television channels. Some of the fashions that they feel they should consume belong to the royal family while others belong to the celebrity. It is a common trend in the society for artist and other special people in the society to come up with cloth designs, which distinguish them from the rest of the society. Artists who criticize the social trends in the society may come up with a design that seems to drum their views to the society. On the other hand, the society would pick the fashion without considering factors that led to its design. The society seems to incline on views and opinion of a few designers and artist to buy their products. For instance, lovers of a specific artist would be willing to dress the way the artist does no matter the cost that it takes. The aim of this paper is to discuss the notion; consumers are passive victims manipulated into buying commodities they cannot resist. Modernity contributes a lot in shaping the type of products that people buy. Social integration and mimicking of cultural practices by other communities has influenced the method fashion designers use to develop their products (Arpan & Peterson, 2008:78). Cultural practices are unique and diversified according to the number of tribes that exist in the society. Some cultures seem to dominate the market with their products because the majority of people in the society feel that they should associate with the cultural practices of a particular community. It is important to note that such practices have led the fashion trends to incline towards building the market with products that belong to that community. For example, western holiday lifestyle has influenced the kind of fashion during relaxation in beaches. Many women wear bikini in beaches and feel comfortable in it. This trend has influenced the consumption of bikini in other parts of the world because of growing civilization and gl obalization. For example, the African coasts have adopted the product because they share the shame cultures as shaped by civilization. Notably, consumers do not wish to know about the history of a specific product, instead, they would consume the product as it present itself to the market. Fashion in the market tends to follow seasons (Sassatelli, 2007:59). During hot season, the fashion designers would come up with products that seem to obey the climate change. Once the product come into the market, many consumers will rush for the product shunning the previous products in the market. This consumer trend is beneficial to fashion designers because it makes their product sell in the market. The intention behind designing a variety of products in the market is to control the amount products that consumers buy. Methods of creating and retaining customers applied in business contribute a lot in influencing the work of fashion designers. In many cases, the need to attract customers leads to innovative practices employed by the designers. In attracting customers to buy a particular product, the preference of the consumer would influence the approach that designers would take in rolling the product into the market. For instance, when the product had a single slit, the designers would add another slit and roll

Tracing Internet Communications Essay Example | Topics and Well Written Essays - 250 words

Tracing Internet Communications - Essay Example long time without logging in to their account, the site requires them to verify their account using a particular code or personalized information required. Once logged in, the second step is tracing. This involves tracing the communication to the first email received from a particular person. Since there is a display of the name of the sender, it is possible to navigate through the inbox through their names to find the messages from that particular sender. To trace this communication, one clicks on â€Å"inbox†, which reveals all the received messages from all people. If there are more messages than the window can display, one has to click â€Å"next† to view other emails in the inbox. After reading the first message, one then has to check on the â€Å"sent† emails in order to read the communication. By repeating this process, it is possible to retrieve all the emails sent or received. This is not an easy process, as one has to navigate through many messages in both the â€Å"inbox† or â€Å"sent† items, which is tedious and cumbersome. However, by searching the name of the sender from the search tab on the email account, it makes it easy to trace the communication, as it simplifies the search to all the messages, either sent or received. It is therefore easy to track down communication this way. Although it is an easy process, it becomes tedious as one has to keep on searching the sender’s name ever now and

Gods command Essay Example | Topics and Well Written Essays - 500 words

Gods command - Essay Example This passage shows that human beings are nothing without God and we cannot achieve anything until God decides to bestow his blessing upon us and fulfill our needs and wants. No matter how hard we work and no matter how educated or literate we become, we cannot achieve anything in this world without the blessings of God. For example, An individual who studies hard day and night can only end up scoring an â€Å"A† grade in his/her exam if God wants to allow him that grade. We should not only work hard, we should even pray hard and bow down before God if we want to achieve our aims and objectives. God has the ability to perform miracles such as the miracle of water flowing out of rock is one of the greatest examples of miracles that God can perform. This tells us that we should not be scared of anyone or any huge obstacle in our life. This even tells us that we should have faith in God and work hard and a combination of belief in God and hard work will help us in crossing the mos t difficult obstacles in our life. We see our politicians taking credit for performing very important tasks. Due to this we end up following them as we believe that these politicians will help us in attaining our aims and objectives in life. Firstly, these politicians should realize that they are nothing if God and if God does not want them to be popular, they will never become popular. God uses human beings to help His people as He cannot come to earth and help us out. So instead of praising the human element.

Globalization of Production Essay Example | Topics and Well Written Essays - 6250 words

Globalization of Production - Essay Example the skilled labors in US have experienced a steady increase, while that of the less skilled workforce have more or less stagnated or in some case, have been reduced. The inequality in the increasing wage has risen as more trade has been happened with the low wage countries. The effect of the trade on the wages cannot be identified easily as some other intensive shocks have also been occurred to the markets at same time. For an instance, the initiation of the information technology seems to raise the demand for the skilled labor and had allowed the organizations to remove number of jobs performed by less skilled workforce. In absence of clear indication, associating both wages and trade, a number of researchers have attributed the growth in skilled wage gap towards the technological change. In general, a considerable fraction of the increase in the world trade since 1970s has adopted the trade from in the immediate inputs. In particular, the rise in the world trade would take the form of foreign outsourcing. Some instances are also there; the leading shoe manufacturer Nike outsources the production of the footwear to the organizations in Asia. Dell outsources the production of both the peripheral devices as well as the components which make up the personal computers to the suppliers across the globe. Asia Pacific is a region of several contrasts. The entire region has accomplished unparalleled growth as well as development in the recent decades. However, the general scenario seems to hide a great economic diversity, development experiences as well as challenges. Asia is growingly carrying out a role of an international growth pole and is emerging as a hub for the information technology and manufacturing across the world economy and that too in a greater pace. Despite of... This paper says that in the modern times the worldwide markets are integrated in almost every respect. This integration is not just limited to exchange of goods and services rather it has extended to interlinked financial markets like stock market and money market. This process of globalisation has undoubtedly yielded positive results for the overall economy. The integration of the trading activities across the globe has enabled the consumers to use the commodities that may not be indigenously produced. Other than this various multinationals have established their operations in countries other than their base country. By way of this the host country is not just able to make use of the commodities in fact it also opens up a variety of opportunities for the host country such as higher employment opportunities, improved standard of living, improved business outlook, better infrastructural opportunities etc. However, these opportunities have also necessitated establishing a set of global laws for the regulation of the cross-border activities. This report approves that all the countries already have their own set of national laws for regulating the domestic businesses but the concept of globalisation has made it important to devise a set of global standards for the internationally operating businesses. Since the countries are now engaged in overseas businesses it is important that they adhere to a global system. An international framework will promote better relations by minimising the conflicts between two countries and will lead to overall economic prosperity.

An argument against abortion in relation to considering the mothers well being Essay Example for Free

An argument against abortion in relation to considering the mothers well being Essay Abortion is a highly-debated topic in society today.   People on each side of the argument have very strong views.   They each make good points that are valid.   But they often go so far as to harass the other side of the debate, they openly attack the people with beliefs the opposite of their own.   In this particular debate, were arguing the constitutionality of banning abortion with or without an exception to the ban.   This exception is regarding the health of the mother.    The yes side of the argument says that it was constitutional to ban abortion outright.   They believe in the constitutionality of the ban even without a clause of exception for the health of the mother.   This means that even if the mothers health is in imminent danger, even if she is in danger of dying, she still cannot get an abortion.   These people believe that abortions are wrong and they don’t even condone them when continuing the pregnancy could mean the mother would die.  Ã‚   The strengths of their argument are that they believe abortion to be murder.   Technically, if you believe that a fetus is a person then yes, it is murder.   They believe that all murder is wrong, even if it would save the mother.   The no-argument says that this ban is wrong in itself.   It needs to have an exemption to protect the well-being of the mother.   They’re all for protecting the health of the mother.   If the mother’s life is in imminent danger, then she should easily be able to get a legal abortion.   It’s not constitutional to ban abortion outright with no clause to protect the mother. A rational choice theory would likely explain why so many people are against these exceptions in banning abortions.   They think the life of this fetus is worth more than the mother.   They believe this because the fetus has a whole life ahead of them while the mother has already lived through a number of years.   They make the rational choice to favor the life of the fetus over that of the mother. The most surprising thing about this argument is how vehemently the yes side argues that abortion is murder.   They believe that an abortion is a murder even if that abortion would save the life of the mother.   That’s ridiculous.   It’s not fair to essentially end the life of the mother just to save the fetus.   Youre killing one to save the other.   That’s their exact argument against abortion.   They abhor abortion for killing the fetus but in these instances, its killing the mother.   So if either way, someone will die it’s not fair to automatically favor the mother like this.   I understand that the no argument believes that these exceptions in the ban are not right but I disagree.   I think that the exceptions are necessary.   Its unfair to arbitrarily favor the wellbeing of the fetus over that of the mother.   I think that exceptions to these abortion bans are absolutely necessary.   We need to provide clauses in case the wel lbeing of the mother is in danger.

Consumers Decision: Imitate Foreign Brands

Consumers Decision: Imitate Foreign Brands 1.1 Introduction Nowadays, many businesses have launched in the market. But its not easy to make appreciate for every people. Maybe, that is a reason of the customer decision. While, the student is part of purchasing power that the trader directed. Consumer behaviour is the study of how individuals make decision to spend their available resources on consumption-related item(SchiffmanKanuk, 1997). In University the product is important for the student. While, the product not cover all student because maybe the teenager choose the product follow the life style that their love. So, the product have more effected to decision purchasing with the student in teen ages. Specially, the foreign brand is trust brand that have support purchasing power by the customer. In Global setting, every product have evaluated and developed all time for customer need that is heart of competition in a commercial sale. The most people have selected the product follow several factor. So, the companies will be improving your products. Otherwise, the customers that have purchasing power can be change to other royalty brand. The better they understand the factors underlying consumer behaviour (Assael, 1998). The better able they are developing effective marketing strategies to meet consumer needs. In National setting, the several factor to make a purchase. Its reason to consider for trader to select product that sales and support. The several factor have effect to making a purchase (Scheinberg, 1992) such as marketing strategies, sex, ages, occupation, prices and also the product name have a reputation values. The last factor is important to study that why the brand name have effected to customer decision. Locally, the product names have a reputation values is the trust brand. The product that sale for student in business bachelor administration for Rajamangala University of Technology Thanyaburi will be in trends to response their customer in this age. This study concern with the behaviour in making a purchase that Brand is what consumers purchase and product is what consumers use; this shows that branding is very important. The brand name is the trust brands that have effected to make a purchase. Present, student cant said that dont love their brand name and specially, the foreign brand is part factor to making a purchase. Even though, the trust brand has copyright infringement but the student will buy for owner that products. May be, the lower prices and closer style of real band are instead in using. Follow the plaza, student would like to view every week and someone choose to owner. While, the real trust band name from foreign in the Leading department stores have student only high purchasing power that only few percentage. All of behaviour from student in business bachelor administration for Rajamangala University of Technology Thanyaburi is thing to study for know the reason why their choosing. Consumers make many buying decisions every day (Kotler Armstrong, 2001). Most large companys research consumer buying decisions in great detail to answer question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy. 1.2 Statement of the Problem Foreign brands are expensive for students. Quality of product imitates. The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. The personality of the customers. 1.3 Research Objective The objective of the study is to meet the answers of the problem; Foreign brands are expensive for students. Quality of product imitates. The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. The personality of the customers. The answer to the problem is as follow: To find out how the price of foreign brand products and imitations of them influence decision making. To find out how the quality of foreign brand products and imitations of them influence decision making. To find out how the social value of foreign brand products and imitations of them influence decision making. To find out the supplement personality of foreign brand products and imitations of them influence decision making. . 1.4 Scope of research The scope of this research is the population studying at Rajamangala University of Technology Thanyaburi. This includes males and females aged 18-25 years old of 11 different faculties totalling approximately 24,053 people. (http://www.oreg.rmutt.ac.th/SKOStdCourse/2552/report%203-2.asp) The sample in this study was students from the faculty of Business Administration, University of Technology Rajamangala Thanyaburi. This faculty has seven branches including both men and women aged 19-25 years who make a purchases by themselves; a total of 6,299 people. The variables studied: Independent variables are students gender, age, department of study and the year of study. Dependent variable is the attitude toward buying foreign brand products (price, quality, brand names and value.) 1.5 Limitations of the Research We acquired this information by sending questionnaires to students at Rajamangala University of Technology Thunyaburi; this includes both men and women. One of the limitations of this study is, if a sample of students does not send the questionnaire back to the researcher, or if they send it back incomplete. Another limitation is the amount of time we have is to send the survey to the students, receive the information and calculate the received information. 1.6 Significance of the study This research is a study of factors that influence behaviour of students (of business administration at Rajamangala University of Technology Thanyaburi) when buying product imitated foreign brands. The findings of this study will help those interested in doing business foreign or interested in operating foreign brands companies by determining marketing strategies to suit the needs of target customers. 1.7 Definition of Terms Foreign brands are expensive for students. The students will receive the money from their parent. So, they dont have money to buy foreign brands product. Quality of product imitates. Continually, imitates products quality have very good quality compare to foreign brand products, so there is a choice for students who has limited their money and want to use same brand but good quality. The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. Following the student social in university, the students want to be in trend of fashion for concept from their friends. The personality of the customers. Some students, they dont have confident in themselves. So, the students will use the product from foreign brands to help them have more confident. CHAPTER II Review of related literature and studies 2.1 Definition and Features of the Independent Variable In this chapter, discusses the title of research. Because this research is relevant to consumers: students of business administration at Rajamangala University of Technology Thanyaburi. So, need to know the meaning of consumer behaviour on buying for study factors affecting the decision of the students. Consumer behaviour is the study of how individuals make decision to spend their available resources on consumption-related item. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, and how often they use it (Schiffman Kanuk, 1997). The aim of marketing is to meet and satisfy target customers needs and want. The field of consumer behaviour studies how consumer select, buy, use, and dispose of products, services, ideas, or experiences to satisfy needs and desires (Kotler, 2003). Marketers have come to realize that their effectiveness in meeting consumer needs directly influences their profitability. The better they understand the factors underlying consumer behaviour. The better able they are developing effective marketing strategies to meet consumer needs (Assael, 1998). Consumers make many buying decisions every day. Most large companys research consumer buying decisions in great detail to answer question about what consumers buy where they but, how and how much they buy, when they buy, and why they buy (KotlerArmstrong, 2001). Possibly the most challenging concept in marketing deals with understanding why buyers do what they do. But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will on what is important to the consumer and also suggest the important influences on consumer decision-making. Using this information, marketers can create marketing programs that they believe will be of interest to consumers (Kanhasiri, 2006) In addition to this, also need to know meaning of the word imitate foreign brands. Imitate foreign brands means the product copy as products of a foreign brand. Popular products make copy are bags, watches, clothes, and shoes. The imitate foreign brands products that we know and see often in everywhere are Chanel, Louis Vuitton, Nike, Christian Dior, Gucci and etc (Kanhasiri, 2006 ). 2.2 Theories Related to the Independent Variable (s) 2.2.1 Foreign brands are expensive for students. Prices, product differentiation and quality measurement: a comparison between hedonic and matched model methods studied by Gian Maria Tomat (2005); related contributions to Pakes, Berry and Levinsohn (1993) and Nevo (2003) consider the problem of making exact welfare comparisons on the basis of the estimated parameters of consumer preferences in a discrete choice model. This approach has been used in these works to study problems such as the effect on consumer welfare of changes in environmental regulation or of the introduction of a new brand of a product. Specifying the consumers choice problem in the space of product characteristics, simplifies the analysis in comparison with analogous problems studied on the grounds of traditional demand theory, as is done for example in works by Hausman. However, the results of the prices, product differentiation and quality measurement: a comparison between hedonic and matched model methods studies show that the approach can at most generate up per and lower bounds to the true price indexes and the empirical evidence shows that these bounds are usually quite wide. 2.2.2 Quality of product imitates. From Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing studied by Z. Jane Gu and Sha Yang (2009); they investigated the quantity-discount effect, a type of transaction utility consumers derived from the unit price difference between a small and a large package size of the same product in a non-linear pricing environment. Consumers may perceive quantity discounts as gains for purchasing larger package sizes with lower unit prices, or as losses for purchasing smaller package sizes with higher unit prices. In addition, consumers may differ in their tendencies to perceive quantity discounts as gains or losses. 2.2.3 The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them. Post-Materialism as a Cultural Factor Influencing Entrepreneurial Activity across Nations studied by Lorraine M. Uhlaner, Roy Thurik and Jan Hutjes(2002); the underlying premise of this research study is that the material gains that are central or crucial to entrepreneurial activity are of less value to post-materialist individuals. The Research by McGrath, MacMillan and Scheinberg (1992) shows that individual entrepreneurs from a wide variety of countries are more likely to have materialistic values; such as viewing success as making lots of money, than their non-entrepreneur counterparts. However, they do not test for country differences. Blais and Toulouse (1998) made such comparisons and conclude that entrepreneurs across countries tend to have similar motivations. In another studied of individual entrepreneurs Robichaud, McGraw and Roger (2001) find a positive correlation between extrinsic motivation of the entrepreneur and sales performance whereas they find negative relationsh ips between the independent variables, intrinsic motivation and autonomy and independence on the one hand and the dependent variable, sales performance, on the other. These findings are interesting because at the micro-level they correspond to the thesis that entrepreneurs, especially successful ones, are more materialistic than their counterparts. Lacking comparable research at the macro level of analysis, we can only draw on these studies for our hypotheses. In particular, assuming that trends from the micro level can be aggregated to the societal level, we predict that the relationship between post-materialism and entrepreneurship is also negative, i.e., the less materialistic the culture, the fewer people choose to become self-employed. The central hypothesis of the present paper then reads: The more post-materialistic the culture, the lower the overall level of entrepreneurship. 2.2.4 The personality of the customers. Consumer Assessment of Social Product Features: An Empirical Investigation Using Choice Experiments by Pat Auger, Timothy M. Devinney and Jordan J. Louviere studied the growing importance of this topic can be seen in the current movement toward social accountability audits (Economist 1999), and the increasing amounts of money that corporations spend to fix systems under pressure from increasingly sophisticated interest groups. Their research is relevant to this issue because it shows that although consumers do not understand the ethical dimensions of the products they purchase, their purchases can be influenced by these dimensions if properly presented. From a managerial perspective, more work needs to be done on educating consumers to the hidden ethical nature of the products they purchase. Corporations also need to understand which customers care about ethical dimensions and what dimensions they care about. However, our results also suggest that consumers wont sacrifice product per formance for ethical considerations in spite of what activists might hope. 2.3 Critical Analysis/Discussion of the Theories Related to the Independent Variable Motivation Theory 2.3.1 Maslows Hierarchy of Needs; (Abraham Maslow,1908-1970) Abraham Maslow was a psychologist. He developed a theory called the Hierarchy of Needs. This hierarchy referred to the various needs that he believed characterised humans. He identified five main human needs. These are: Physiological needs These include the most basic needs that are vital to survival, such as the need water, air, food and sleep. Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met. Security Needs These include needs for safety and security. Security needs are important for survival, but they are not as demanding as the physiological needs. Examples of security needs include a desire for steady employment, health insurance, safe neighborhoods and shelter from the environment. Social Needs These include needs for belonging, love and affection. Maslow considered these needs to be less basic than physiological and security needs. Relationships such as friendships, romantic attachments and families help fulfill this need for companionship and acceptance, as involvement in social, community or religious groups. Esteem Needs After the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition and accomplishment. Self-actualizing Needs This is the highest level of Maslows hierarchy of needs. Self-actualizing people are self-aware, concerned with personal growth, less concerned with the opinions of others and interested fulfilling their potential. Figure 1 Maslows Hierarchy of Needs Maslow suggested that the first need dominates a persons behavior until it is satisfied, and then the second, and so on. A learner would not be interested in learning, need 5, until needs 3 or 4; belonging and being esteemed by others had been satisfied. Nor indeed, would they be interested in learning until they were warm, and replete. A light, airy, warm, comfortable safe learning environment, adequate comfort breaks and realistic timings can help to facilitate these conditions. An awareness of, and proactive approach to, group dynamics will also help to satisfy (or at least not de-satisfy) some of the affiliation and esteem needs. (Abraham Maslow, 1908-1970) (Source:http://www.envisionsoftware.com/articles/Maslows_Needs_Hierarchy.html) 2.3.2 Clayton Alderfers ERG Theory; (Clayton Alderfer, 1969) An attempt to simplify Maslows needs theory was put forward by psychologist Clayton Alderfer with his ERG theory. Both theories see needs as the motivating force behind behaviour. People are motivated to do things by different needs, of which Alderfer identified three: Existence Needs Include all material and physiological desires (e.g., food, water, air, clothing, safety, physical love and affection) Maslows first two levels. Relatedness Needs Encompass social and external esteem; relationships with significant others like family, friends, co-workers and employers. This also means to be recognized and feel secure as part of a group or family. Maslows third and fourth levels. Growth Needs Internal esteem and self actualization; these impel a person to make creative or productive effects on himself and the environment (e.g., to progress toward ones ideal self). Maslows fourth and fifth levels. This includes desires to be creative and productive, and to complete meaningful tasks. Figure 2 Clayton Alderfers ERG Theory Alderfer argued that it was possible to move in either direction. This means that, if growth needs become difficult or impossible to meet, frustration regression occurs, causing individuals to concentrate on fulfilling their relatedness and their existence needs. Unsatisfied needs, therefore, become less rather than more important. Maslow proposed the opposite. In this study the researchers used two theories are Maslows Theory (Maslows hierarchy of needs) and Clayton Alderfers ERG Theory are main formulated in this study (Clayton Alderfer, 1969). (Source: http://www.envisionsoftware.com/articles/ERG_Theory.html) 2.4 Discussion of the Dependent Variable The price of products have effected to making decision. In addition, Arthur Rafael (2002) found When the new product launches and better quality also this product will be compared to increase price. While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand also Ray (2002) found Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their risk as a result Amine, Taimur Joseph (2007) supported Vendors will be developing price products to get the popularity may be the consumers using pirated goods in fact Gian (2006) said that The price is appropriate adjustments so the product will be popular Increasing then Xavier Giround (2008) found The quality prices will be changed follow the quality products in the past Laszlo Miklos (2004) stated The import product price will be rise follow depend on the technology and competitive environment of the buyer. On the other hand, Joanna (2006) found The analysis of price convergence to the consumer market is examined on aggregate and disaggregates levels although Peter, Judith Anil (2002) stated The decision purchas e of consumer will depend on price by the lower price also the purchasing power that so rise. Finally, Emek (2005) supported The quantity the price of a low-cost have more effected to consumer decision. The quality of product imitates have effected to making decision when, Wong Zhou (2005) found perceived value has a greater effect on purchase intention for conspicuous foreign products While, Heflin, Shaw Wild found The liquidity of equity markets depends on quality information and Faruq (2006) found RD activities and FDI inflows are important determinants of quality then Sharma found The brand must be relevant to a latent need of the consumer but Jin Leslie (2002) found Providing people with better information causes people to change their purchase decisions and causes  ¬Ã‚ rms to modify their behaviour while Orosel Zauner (2003) found goods quality is unobservable to buyers, a continuum of quality levels is technologically feasible, and minimum quality is supplied under competitive conditions although Koppius Heck(2002) found Electronic auctions have rapidly increase d in popularity, but the consequences of switching to an electronic auction are unclear Moreover Borin Lamieri (2008) found empirical studies over clear evidence on the increasing importance of intra-industry trade in presence of vertically deferential products however Matsa (2009) found Product quality is an important element of competition in a wide range of markets, including the supermarket industry in addition Bertini, Wathieu Iyengar (2010) found parsimony and simplicity in consumption is necessarily advantageous across all categories of business The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Mehrotra (1919) found collect various technical information about managing your tax affairs and mergers and acquisitions, tax law and the special rights or intellectual property rights and the idea of the American company. Each other based on principles of law and political economy of the country. while Closius (1995) said that the termination of the movement of certain groups of people in America with a change to the political policy of national unification and the creation of justice to occur and create social awareness to the public more than ever Moreover Kyvelidis (2001) stated that Measure currents in the Black Socialist materialism may be obtained from the GDP of each country, which evaluates the value per head was increased from the current popularity with the increasing materialism. After that Anderson (2001) has found that satisfaction in materialism is one of the psychological problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and happily in every person and found that materialism, such as the car home fashion is important to create happiness for them very good. However, Uhlaner, Thurik, Hutjes (2002) supports that found that entrepreneurs across countries tend to find a way to trade against the competition in trade and create stability for themselves as to dominate the growing market and found that many of the cultural factors and materialism of the people affected. In addition Fuchs said that the theories of cultural objects are important factors correlated with the values of people in society. Therefore Sarkar(1996) found the role of men is to purchase goods and Research indicates that attitudes in the possession of materialism rather than value of the object with the purchase of such products used in life Which led to satisfaction and success of many people. As a result of Kroh (2008) discovered that the role of the purchases is likely to change the price level and economic security but Boven, Campbell Gilovich(2005) the study found that current flow in the materialism in society more selfish, selfish private interests over public. The personality of the customers have effected to making decision when, Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social problems. While Rajagopol (1986) found that of the model to measure the performance of brands and attitudes, including personalities, image, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertisement or communication program plays an important role in the perception of brand personality although Bartholomew Horowitz (1994) study that Changes in market and competition has reduced the cost of marketing and new product introductions, including the risk of failure of the product. Thus Sharma (1997) supports that w e also found that consumer ratings of management performance in the context of consumer retail low but Zhenzhong Ma (1970) found that Aims to create understanding about the local brand can survive. In fact Mckenzie Woodruff (1964) study that present the basic concepts for exploring the relationship between personality and patterns of conflict behavior and business negotiations. Then Koufopoulos (1999) stated that Product innovation. Personality and affect a very important opportunity to entrepreneurs to innovate. Finally, Kanhasiri (1990) found that Products and measure the relationship between the feature comparison in the future. Quantitative methods of analysis and means of collecting data, frequency analysis of research and planning data in line charts and bar graphs and suggestions for future research will take effect to competitors with better customer loyalty. 2.5 Relationship of the Independent Variable (s) to the Dependent Variable Arthur Rafael (2002) found When the new product launches and better quality also this product will be compared to increase price. Although many business office products are brand name copyright infringement very seriously and prohibit all research and product development at the time out to study consumer satisfaction, with the updates of new products out of the market demand. But still have other business products illegally copied out widely. Consumers like the products that they are cheaper and look like the real. While, Aart Jaume (2000) said that When the products have high demand so the products prices that will be increase on demand Cheap is increasing on demand. Many consumers decided to buy imitation products backpack instead of the genuine product is expensive. Also Ray (2002) found Business will find the ways to avoid the problem to improve the popular product and harder to imitate for decrease their risk The quality of product imitates have effected to making decision when, Wong Zhou (2005) found perceived value has a greater effect on purchase intention for conspicuous foreign products and Faruq (2006) found RD activities and FDI inflows are important determinants of quality The Company that manufacture high quality products to the market are disclosed information to consumers less known because those are important to the company and the liquidity of the market. The company has disclosed only basic information only. Countries are exporters of quality differences. This is the result of differences in factors such as endowment, technology, research and development (RD). While, Heflin, Shaw Wild found The liquidity of equity markets depends on quality information The current materialism of society makes students feel like they have to buy foreign brand products or imitations of them have effected to making decision then, Anderson (2001) has found that satisfaction in materialism is one of the psychological problems that make people in society are trying to do everything to get it occupied, such as car, house and fashion. And Boven (2005) study that most people want to live well and happily in every person and found that materialism, such as the car home fashion is important to create happiness for them very good. The materialism is satisfied from the hearts of individual values resulting psychological advantage over the other now, value of the crop cover materialism has resulted in increasing attitude of buying commercial end epicurean and often not satisfied with the simple life and different people require a comfortable life. Although materialism has a negative effect, but many people will want to own it like a big house, luxury cars, expen sive clothes , beautiful furniture and other. Because human needs are infinite, they seek what they want to come and have a genuine product if the price is too high, making them purchases commercial grade copy. Although it is copied, it can substitute the same name that looks realistic and cheaper it is one reason consumers purchase decision without regard to copyright infringement laws. The personality of the customers have effected to making decision when Devinney Louviere (1986) study that of interpersonal psychology, ethics and personality have been shown correlated with the number of complex social problems. While Rajagopol(1986) found that of the model to measure the performance of brands and attitudes, including personalities, image, reputation and trust. But Balaji a Raghavan (1970) discovered that Cultures and different image for the product of themes related to technology and brand reputation. Therefore Pandey (1968) found that Experiment designed to examine the role and relevance of the personality of the person. Found that the advertisement or communication program plays an important role in the perception of brand personality The cultural and social including kick similar picture with Bush. This is sometimes the product to the personality of our products or we like it because it is often too expensive brand, so many people chose to be turned to imitate instead of the actual product. 2.6 Previous Studies There are 4 standards section; Introduction background The brand name is the trust brand that have effected to making a purchase from student at RMUTT. Now, the student say love brand name. According to Schiffman Kanuk (1997) Consumer behaviour is the study of how individuals make decision to spend and choose this things. When, notice the students that show their use accessories brand name. This is normal happen now but its not fair in their suppliers that think and make it for sale. While, the real trust band name from overseas in the Leading department stores have student only high purchasing power that only few percentage. Behaviour from student in business bachelor administration for Rajamangala University of Technology Thanyaburi is thing to study for know the reason why their choosing. Methods The methods to study behavior of student at RMUTT such as notice, questionnaires, and bring the theory that related to concerning study with case study. Result Now days, Counterfeiting is so much. In a view of supplier, the so called product piracy can be only roughly outlined. The Experts and everyone, who well know that product piracy: trade mark rights in