European Union Foreign Policy In A Changing World Summary

The second edition of Karen E Smith’s book European Union Foreign Policy in a Changing World is another installation of the series started in 2003. The second installation is an update and expansion in which she offers a crisp and different outlook on the intricacies of the contemporaneous European Union’s foreign policy. Karen expounds on EU foreign policy by not only examining what the European Union is but also what it does. The book has nine chapters that delve into different aspects of the European Union policy but all focusing on the union’s foreign policy objectives. In the introduction chapter, Karen introduces the five pivotal foreign policy objectives that the European Union strives to achieve. These are: i.Advocacy for regional†¦show more content†¦The European Coal and Steel Community body was created post war second world war not only to achieve peace but also to solve the economic difficulties that the countries were facing. To achieve this, six countries agreed t the Treaty of Paris in effect forming an area of free trade. The book also looks at the the European Economic Community, a body created in 1958 to build a common market that had no tariffs or bottlenecks to the movement of goods and labor. This chapter looks at the transformation of the European Union through a number of political reforms and is depicted through the evolution of three distinct pillars:the European Communities, The Common Foreign and Security Policy (CFSP) and the The Justice and Home Affairs (JHA) Council. This evolution is tracked to what Smith describes as ‘the world’s largest unified market and trading bloc that conducts economic and trading relations with virtually every country ’(Smith, 21). The next chapter looks at the policy instruments that are available to the European Union. These policy instruments are economic, diplomatic and military. In the evaluation of each of these policy instruments Smith looks at certain policy tools are assessed. Some of the policy tools that are evaluated under economic instruments are trade and cooperation agreements with third world countries, development aid to those countries is evaluated, regional associations are also presented coupled with their share in the 2007 European UnionShow MoreRelatedE Commerce And The Internet Essay1226 Words   |  5 Pagessupply different services are used (Basu:2008). Thus, developers saw a gigantic gap in the market of online applications and software sales. People sell different applications and software to different people in different countries throughout the world even though they aren’t physically present in the countries that the sales are made. E-commerce is to use the internet to do business in a better and faster way. E-commerce is defined by an online dictionary as the following: â€Å"Commercial transactionsRead MoreGlobalization And Its Impact On The World1003 Words   |  5 Pagesworldwide change. What happens in one part of the world impacts people on the other side of the world. People around the world are influenced by common developments. The term â€Å"globalization† is used to describe this phenomenon. According to Harris, the term is being used in a variety of contexts. In a very broad context, media use it almost daily to refer to a wide variety of political, sociological, environmental, and economic trends. The business world, however, uses this term in a much narrowerRead More The European Union (EU) vs the North American Free Trade Agreement2961 Words   |  12 PagesThe European Union (EU) vs the North American Free Trade Agreement Introduction The European Union (EU) is the organization which integrates the countries listed below, both politically and economically. It is a customs union, which is an agreement amongst a group of countries to eliminate trade barriers between them on the movement of goods, services, labor and capital, and also to establish a common external tariff on goods and services coming into the union. The EU evolved from the EuropeanRead MoreThe Process Of Emergence The European Union Essay4475 Words   |  18 Pagesemergence the European Union marked the commencement of an innovative era, for instance job creation effective trade, free market, enhanced security, sustainable development, protecting human rights, economic cohesion etc are major objectives. Though all these positive aspect in the mind, the reality of global depression reveals that there is much to be improved and that the imbalances between Member States is extending further. In this position, to solve these troubles the European Commis sion launchedRead More Globalization and the International Monetary Community Essay4545 Words   |  19 Pages Executive Summary Our world is steadily shrinking. Technology is building bridges over the barriers of distance, language, and culture. It’s a process called globalization, and it is changing the way we live. Financial institutions haven’t been immune to the effects of this change. In fact, the international nature of financial institutions makes them particularly vulnerable to change. This paper addresses three issues caused by the globalization of the international monetary communityRead MoreTurkey And Intra European Rejection Of Turkey2271 Words   |  10 Pagesattempted to become a member of the European Union. As of 2014, Turkey is still a candidate country for membership and its position doesn’t appear to be changing anytime soon. This paper will outline the various challenges Turkey faced in the past and its relation to current challenges facing her ascension to membership in the European Union. This will take the form of establishing Turkey’s position relative to other European nations from the end of the Second World War and how Turkey is progressingRead MoreForeign Direct Investment:: Country Risk Assessment of Spain5765 Words   |  24 PagesOverall County Total 24 F. Works Cited 25 A. Introcution Spain s powerful world empire of the 16th and 17th centuries ultimately yielded command of the seas to England. Subsequent failure to embrace the mercantile and industrial revolutions caused the country to fall behind Britain, France, and Germany in economic and political power. Spain remained neutral in World Wars I and II, but suffered through a devastating Civil War (1936-39). In the second half of the 20th centuryRead MoreTurkey : The End Of The European Union2472 Words   |  10 Pagesattempted to become a member of the European Union. As of 2014, Turkey is still a candidate country for membership and its position doesn’t appear to be changing anytime soon. This paper will outline the various challenges Turkey faced in the past and its relation to current challenges facing her ascension to membership in the European Union. This will take the form of establishing Turkey’s position relative to other European nations from the end of the Second World War and how Turke y is progressingRead MoreThe Soviet Union And Capitalist America2090 Words   |  9 Pagesthe post-war world into a perpetual state of paranoia and dramatically rose tensions between both world powers and their respective ideologies; the Communist Soviet Union and Capitalist America. Both of these powers were in a race to have the advantage over one another, with accelerations in arms developments and eventually creating a standoff between the the Western and Eastern blocs. Two national leaders were very prevalent in bringing a significant amount of change to the European Region, the firstRead MoreRelated Analysis on Some Phenomenon of International Business2838 Words   |  12 Pages1. Executive Summary International business has grown so rapidly in the past decades because of strategic imperatives and environmental changes. Along with the growth of international business, some more issues have been becoming very phenomenal in relation to ways of doing international business as well as aspects of redefining global competition. In this essay, will cite some articles to interpret the phenomenon related to international business, such as Foreign Direct Investment (FDI) and Anti-dumping

The Conflict Of The Civil War - 1645 Words

Throughout the centuries in America approximately 150 years ago from now the southern and northeastern of the United States were at war and it was named the civil war. In the book â€Å"The Americans† writer Holt McDougal there was not only one but many more worldwide experience that change the globe such as riots that lead to shed blood for blood , laws that separated others by color and was broken , geographic features that others desired to have control of and technology that is currently advancing the world as we speak. During 1861-1865 a political issue outbreak occurred . Which was the sectional conflict of the civil war, a pitted Union against the confederate states that lead America resulting into death. Americas bloodiest clash was not only guaranteeing one thing but to determine the survival of the union or the independence for the confederacy. In addition, this is not the only feature that will come across as the causes of the civil war. Other major questions will be asked about how did this happen? was it worth all those innocent lives gone? and why couldn t everyone come to a compromise ?. Not many compromises were structured to resolve everyone s problem other gain some and others lose some. For example, Industry Immigration in the north and south, Freedman s Bureau, Military Reconstruction. Industrial workplace has constantly growing numbers. This lead to a whole change of view to AmericaShow MoreRelatedThe Conflict Of The Civil War950 Words   |  4 Pagesspiritual and moralistic crisis that tore at the religiosity of the citizens of both the North and South. Moreover, death in the Civil War impacted the lives of hundreds of thousands of individuals. Moreover, these Americans lived the rest of their lives in perpetual sorrow, and grief due to the loss of their loved ones. (266) Nevertheless this created a crisis of faith in Civil War Americans. The very thought of comprehending the staggering losses created a vexing dilemma for the citizenry of the NorthRead MoreThe Conflict Of A Civil War1749 Words   |  7 PagesWhat comes to your mind when you hear or think of the words civil war? Sometimes, a civil war may be caused by a disagreement between two sides or it may occur when the two sides have different opinions toward the same idea or same ideal. But can the two warring sections ever reunite again? When the European colonists arrived in my native country of Burundi, many people thought that they were coming for a change, peace, and unity. Before they arrived, the country was united for a long time. PeopleRead MoreThe Conflict Of The Civil War968 Words   |  4 Pagesrestructuring and reform as war. Following the internal conflict of the civil war, the country experienced a state of peace with a focus on reconstruction and betterment of the overall public. These years of peace came to a close with the eruption of the extremely controversial Spanish American war, the first bloodshed America administered on foreign soil. Following the quelling of the controversial feelings the American public had towards external intervention, global conflicts have served as a necessaryRead MoreThe Conflict Of The Civil War1053 Words   |  5 Pagesmantra. It was a way the people could rationalize the killings of so many of its people and even their religious leaders (Peterson 1997, 123). Thi s â€Å"truth† had caused quite and dispute among the Salvadorians and ultimately led to a civil war. The Salvadorian Civil War was a tough time that brought out individual’s true spirits. Social justice issues remained the root caused, and therefore, induced participation from the Catholic Church, a church that took an oath to stand by its poor. I look toRead MoreThe Conflict Of The Syrian Civil War1395 Words   |  6 PagesThe conflicts, especially political conflicts, were not formed overnight. They have been accumulating for at least four years. The Syrian Civil War that displaced millions of refugees officially began on March 15th, 2011 when protesters stormed the capital of Damascus demanding democratic reforms and the release of political prisoners from the Assad regime. (Kareem Fahim) Unfortunately, these campaigns were met with gunfire, as only a month later the Syrian army engaged in a series of military attacksRead MoreThe Conflict Of The Rwandan Civil War 889 Words   |  4 PagesThroughout history, civilizations have collided because of the many differences. Whatever the differences may be, much can be described as a fault line war. These wars have characteristics of the bloody massacres that are led on by ownership in territory and contain non-governmental groups at the helm of the massacre. Inevitably, these wars result in ethnic cleansing of the weaker group. Kenneth J. Campbell, Associate Professor Emeritus at University of Delaware, claims that â€Å"In 1992, Rwanda’s populationRead MoreThe Conflict Of The Syrian Civil War1361 Words   |  6 Pages More than 470,000 people have died in the Syrian Civil War. More than 4.8 million people have fled the country. More than 13.5 million people are in dire need of humanitarian support. More than 6.6 million people are displaced inside Syria. (UNOCHA, 2016) And the thing is, almost five years after it began, these numbers are still going up. â€Å"With each passing day there are fewer safe places in Syria,† Paulo Sà ©rgio Pinheiro, Chair of the Independent International Commission of Inquiry on the SyrianRead MoreThe Conflict Of The Rwandan Civil War887 Words   |  4 PagesCivilizations Throughout history civilizations have collided because of many differences. Whatever the differences may be, much can be described as a fault line war. These wars have characteristics of bloody massacres that are led on by ownership in territory and contain non-governmental groups at the helm of the massacre. Inevitably, these wars result in ethnic cleansing of the weaker group. Kenneth J. Campbell, Associate Professor Emeritus at University of Delaware, claims that â€Å"In 1992, Rwanda’s populationRead MoreThe Conflict Of Ethnic Civil War2086 Words   |  9 Pagesthe way they proceed with the differing datasets as this forms another part of the reason why they reach different conclusions. In his analysis Kaufmann finds that eight ethnic civil wars have been resolved by negotiated agreements other than partition. This would ultimately speak against his finding that no ethnic civil war has ever been resolved by a power-sharing agreement. However, he contends that all these eight cases have in fact depended on grants of full or partial autonomy to a regionallyRead MoreThe Conflict Of The Syrian Civil War1063 Words   |  5 Pagesrefugees due to the crisis occurring in their homeland. The refugees are fleeing for their own good, they are trying to desperately escape the relentless violence that has started since the Syrian civil war began. Thousands of innocent Syrians have been killed since the start of the civil war that all started in 2011. A number of Syrian refugees today are desperately trying to find places that will welcome them. Most of the countries that do allow them to seek asylum are located in Europe

Apple Picking Essay Example For Students

Apple Picking Essay Images of Apple PickingDr. HoferAfter Apple Picking is fraught with imagery. Frost uses visual, olfactory, kinesthetic, tactile, and auditory imagery throughout this piece. Because the poem is filled with a variety of images, the reader is able to imagine the experience of apple picking. Frost brings He begins with My long two-pointed ladders sticking through a tree (line 1). This line gives the reader a visual concept of a long pointed ladder nestled in an apple tree. And, allows the reader to expand that image to a multitude of apple pickers with their pointy ladders alongside him in neighboring trees. Frost continues with the visual images with following lines:And theres a barrel that I didnt fillBeside it, and there may be two or threeApples I didnt pick upon some bough. (Lines 3-5)Because of these lines, the reader envisions an apple picker on his ladder high up in the tree fling as many barrels as he can, but still not filling them all. In addition, to the visual images, Frost then moves on to olfactory imagery. In one very simple line, The scent of apples: I am drowsing off line 8, Frost gives the reader an opportunity to smell apples. As he does not specify the type of apples being picked it is left to the readers imagination as to what type of apples he or smells. From olfactory, the author moves on to tactile paired with visual imagery as seen in lines 11-13:I got from looking through a pane of glassI skimmed this morning from the drinking troughAnd held against the world of hoary grass It melted, and I let it fall and break. Through these words, the reader can envision the man skimming a thin piece of ice (pane of glass) from the drinking trough. He looks through the ice at the frosted grass. The reader can also experience the feeling of cold on his hands from picking up and holding the piece of ice. And feel it break in his hands as it melts from the heat from his hands. Frost quickly moves back to visual imagery found in lines 18-20 with phrases such as Magnified apples, Stem end Blossom end, and fleck of russet. Again, the vision of all types of apples, in not only color, but also the image is slightly distorted now while the apple picker dreams, magnified apples. It evokes a response from the reader of a multitude of large, floating apples coming into sight and then leaving as quickly as they appeared. Kinesthetic imagery appears in the next few lines allowing the reader to feel what the author is describing as shown in lines 21-23:My instep arch not only keeps the ache,It keeps the pressure of a ladder-round. I feel the ladder sway as the boughs bend. Anyone who has ever felt any kind of foot pain is able to empathize with the apple pickers pain, his arch aches from the pressure of the boughs in the ladder. The image continues with the feeling of the ladder swaying in the breeze that increases the ache in ones foot from trying to hold on the precariously standing ladder. While the pain is there and one is trying to maintain position on the ladder, we are brought back to auditory images. While trying to maintain position on the ladder with aching feet we are brought back to hearing the apples as shown in lines 24-26. One can hear the thumping of apples being dumped into the cellar bin. Add that sound to line 30, of ten thousand thousand fruit and one senses the vast amount of apples that are being dumped into the cellar bin and the sound is magnified. .u44706879266f5f3b922724e3bc428977 , .u44706879266f5f3b922724e3bc428977 .postImageUrl , .u44706879266f5f3b922724e3bc428977 .centered-text-area { min-height: 80px; position: relative; } .u44706879266f5f3b922724e3bc428977 , .u44706879266f5f3b922724e3bc428977:hover , .u44706879266f5f3b922724e3bc428977:visited , .u44706879266f5f3b922724e3bc428977:active { border:0!important; } .u44706879266f5f3b922724e3bc428977 .clearfix:after { content: ""; display: table; clear: both; } .u44706879266f5f3b922724e3bc428977 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u44706879266f5f3b922724e3bc428977:active , .u44706879266f5f3b922724e3bc428977:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u44706879266f5f3b922724e3bc428977 .centered-text-area { width: 100%; position: relative ; } .u44706879266f5f3b922724e3bc428977 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u44706879266f5f3b922724e3bc428977 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u44706879266f5f3b922724e3bc428977 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u44706879266f5f3b922724e3bc428977:hover .ctaButton { background-color: #34495E!important; } .u44706879266f5f3b922724e3bc428977 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u44706879266f5f3b922724e3bc428977 .u44706879266f5f3b922724e3bc428977-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u44706879266f5f3b922724e3bc428977:after { content: ""; display: block; clear: both; } READ: By: kim EssayFrost, at the end of this piece, gives the reader a slightly different image almost uncomfortable image:One can see what will troubleThis sleep of mine, whatever sleep it is,Were he not gone,The woodchuck could say whether its like hisLong sleep, as I describe its coming onOr just some human sleep (lines 37-42)This stanza gives the reader reason to pause and contemplate what is the apple picker really saying here. We know that the harvest must be ending, as there was ice in the water trough. However, he compares his sleep to that of a woodchuck who hibernates in winter. Is the apple picker simply going to sleep for the night, the season, or the rest of his lif e? That is left to the readers discretion I think. Although in reading this piece, one may infer that perhaps the apple picker is preparing to die and wonders if his sleep will be as peaceful and long as the woodchucks. In this piece Frost, gives the readers multiple images which allows this piece to speak to the reader.

Nuclear Energy Essays (1712 words) - Nuclear Physics, Physics

Nuclear Energy Radioactive wastes, must for the protection of mankind be stored or disposed in such a manner that isolation from the biosphere is assured until they have decayed to innocuous levels. If this is not done, the world could face severe physical problems to living species living on this planet. Some atoms can disintegrate spontaneously. As they do, they emit ionizing radiation. Atoms having this property are called radioactive. By far the greatest number of uses for radioactivity in Canada relate not to the fission, but to the decay of radioactive materials - radioisotopes. These are unstable atoms that emit energy for a period of time that varies with the isotope. During this active period, while the atoms are 'decaying' to a stable state their energies can be used according to the kind of energy they emit. Since the mid 1900's radioactive wastes have been stored in different manners, but since several years new ways of disposing and storing these wastes have been developed so they may no longer be harmful. A very advantageous way of storing radioactive wastes is by a process called 'vitrification'. Vitrification is a semi-continuous process that enables the following operations to be carried out with the same equipment: evaporation of the waste solution mixed with the borosilicate: any of several salts derived from both boric acid and silicic acid and found in certain minerals such as tourmaline. additives necesary for the production of borosilicate glass, calcination and elaboration of the glass. These operations are carried out in a metallic pot that is heated in an induction furnace. The vitrification of one load of wastes comprises of the following stages. The first step is 'Feeding'. In this step the vitrification receives a constant flow of mixture of wastes and of additives until it is 80% full of calcine. The feeding rate and heating power are adjusted so that an aqueous phase of several litres is permanently maintained at the surface of the pot. The second step is the 'Calcination and glass evaporation'. In this step when the pot is practically full of calcine, the temperature is progressively increased up to 1100 to 1500 C and then is maintained for several hours so to allow the glass to elaborate. The third step is 'Glass casting'. The glass is cast in a special container. The heating of the output of the vitrification pot causes the glass plug to melt, thus allowing the glass to flow into containers which are then transferred into the storage. Although part of the waste is transformed into a solid product there is still treatment of gaseous and liquid wastes. The gases that escape from the pot during feeding and calcination are collected and sent to ruthenium filters, condensers and scrubbing columns. The ruthenium filters consist of a bed of condensacate: product of condensation. glass pellets coated with ferrous oxide and maintained at a temperature of 500 C. In the treatment of liquid wastes, the condensates collected contain about 15% ruthenium. This is then concentrated in an evaporator where nitric acid is destroyed by formaldehyde so as to maintain low acidity. The concentration is then neutralized and enters the vitrification pot. Once the vitrification process is finished, the containers are stored in a storage pit. This pit has been designed so that the number of containers that may be stored is equivalent to nine years of production. Powerful ventilators provide air circulation to cool down glass. The glass produced has the advantage of being stored as solid rather than liquid. The advantages of the solids are that they have almost complete insolubility, chemical inertias, absence of volatile products and good radiation resistance. The ruthenium that escapes is absorbed by a filter. The amount of ruthenium likely to be released into the environment is minimal. Another method that is being used today to get rid of radioactive waste is the 'placement and self processing radioactive wastes in deep underground cavities'. This is the disposing of toxic wastes by incorporating them into molten silicate rock, with low permeability. By this method, liquid wastes are injected into a deep underground cavity with mineral treatment and allowed to self-boil. The resulting steam is processed at ground level and recycled in a closed system. When waste addition is terminated, the chimney is allowed to boil dry. The heat generated by the radioactive wastes then melts the surrounding rock, thus dissolving the wastes. When waste and water addition stop, the cavity temperature would rise to the melting point of the rock. As the molten rock mass increases in size, so

Free Essays on Indian Removal And Andrew Jackson

The constitution of the United States reads; â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their creator with certain inalienable rights that among these are life, liberty and the pursuit of happiness.† In the early 1800’s, there existed a deep division among the nation’s white population regarding Native Americans. In their dealings with Native Americans, the first white settlers adopted policies that were formed by their own European worldview and experience. When the United States became a nation, the new government was built on this European foundation. Later, the United States transformed its Native American policy through changing perspectives and needs. The growing greedy white population hungry for new land and wealth began to encroach on Native American territory. Eventually the Native Americans were thought of as worthless uncivilized savages by those west of the Appalachians and redeemable sav ages by eastern philanthropists and humanitarians. To the white settlers in the trans-Appalachian frontier that ran from the mid-west to the southern states, Indians were considered a threat that had to be extinguished. Believers in Native American reform were largely from the industrial and commercial centers in the Northeast where only a few Indians lived. President Andrew Jackson did not fall into this latter category. He was a devoted Indian fighter who would eventually remove all but a few Indians from the southeast and move them to the Indian Territory (Oklahoma). The era of Andrew Jackson was full of contradiction and paradox. Jackson brought the United States its first full taste of true democracy. A proponent of individual rights, he made the federal government more powerful than ever. He was also ridiculed as â€Å"King Andrew† a tyrant, because of his removal policy towards the Indians and his harsh treatment of some southern slave states when they threatened ... Free Essays on Indian Removal And Andrew Jackson Free Essays on Indian Removal And Andrew Jackson The constitution of the United States reads; â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their creator with certain inalienable rights that among these are life, liberty and the pursuit of happiness.† In the early 1800’s, there existed a deep division among the nation’s white population regarding Native Americans. In their dealings with Native Americans, the first white settlers adopted policies that were formed by their own European worldview and experience. When the United States became a nation, the new government was built on this European foundation. Later, the United States transformed its Native American policy through changing perspectives and needs. The growing greedy white population hungry for new land and wealth began to encroach on Native American territory. Eventually the Native Americans were thought of as worthless uncivilized savages by those west of the Appalachians and redeemable sav ages by eastern philanthropists and humanitarians. To the white settlers in the trans-Appalachian frontier that ran from the mid-west to the southern states, Indians were considered a threat that had to be extinguished. Believers in Native American reform were largely from the industrial and commercial centers in the Northeast where only a few Indians lived. President Andrew Jackson did not fall into this latter category. He was a devoted Indian fighter who would eventually remove all but a few Indians from the southeast and move them to the Indian Territory (Oklahoma). The era of Andrew Jackson was full of contradiction and paradox. Jackson brought the United States its first full taste of true democracy. A proponent of individual rights, he made the federal government more powerful than ever. He was also ridiculed as â€Å"King Andrew† a tyrant, because of his removal policy towards the Indians and his harsh treatment of some southern slave states when they threatened ...

Free Essays on Hamel As A Tragic Hero

Hamlet as a tragedy In Shakespeare’s play Hamlet the question on weather or not it falls into the category of a tragedy. â€Å"Tragedies recount an individual's downfall; they usually begin high and end low (1)†. According Aristotle a tragedy is a play that ha a beginning middle and an end; a unity of place and time; a tragic hero who goes through peripetia and anagnorisis. The first issue of whether something is classified as a tragedy is whether it contains a distinguishing beginning, middle and an end. The play early on reveals that Hamlet’s father was killed and he ponders how to go about seeking revenge. The middle of the play is distinguished as the Hamlets â€Å"mouse trap,† catching Claudius right where he wanted him. The end is distinguished as Hamlets tragic flaw leading to the end of his life but not until Claudius, Leartes, and Gertrude are all dead. (Act v scene ii) The next aspect of a classic tragedy is a tragic hero. A tragic hero is someone who leads to his/her down fall due to a tragic flaw. Hamlet’s tragic flaw is that he over analyses/thinks about what to do about his father’s murder throughout the play. This flaw predominately shown when Hamlet has a perfect opportunity to kill Claudius while he is praying (Act III scene iii), but Hamlet decides to think about it. Hamlet determines that if he kills Claudius while he is praying, that will send him to heaven. Therefore, Hamlet decides to wait for Claudius to sin, and then kill him, sending him to hell. This opportunity to wait turns to be a bad one that sends Hamlet into his own spiraling downfall. Another aspect of a classic tragedy is the tragic hero must experience peripetia or reversal of events. Hamlet experiences peripetia on his voyage to England with Rosencrantz and Guildenstern. On the voyage over, Hamlet finds his death warrant with his name on it to be delivered to England. Hamlet, being the thinker he is, decides to re-write i... Free Essays on Hamel As A Tragic Hero Free Essays on Hamel As A Tragic Hero Hamlet as a tragedy In Shakespeare’s play Hamlet the question on weather or not it falls into the category of a tragedy. â€Å"Tragedies recount an individual's downfall; they usually begin high and end low (1)†. According Aristotle a tragedy is a play that ha a beginning middle and an end; a unity of place and time; a tragic hero who goes through peripetia and anagnorisis. The first issue of whether something is classified as a tragedy is whether it contains a distinguishing beginning, middle and an end. The play early on reveals that Hamlet’s father was killed and he ponders how to go about seeking revenge. The middle of the play is distinguished as the Hamlets â€Å"mouse trap,† catching Claudius right where he wanted him. The end is distinguished as Hamlets tragic flaw leading to the end of his life but not until Claudius, Leartes, and Gertrude are all dead. (Act v scene ii) The next aspect of a classic tragedy is a tragic hero. A tragic hero is someone who leads to his/her down fall due to a tragic flaw. Hamlet’s tragic flaw is that he over analyses/thinks about what to do about his father’s murder throughout the play. This flaw predominately shown when Hamlet has a perfect opportunity to kill Claudius while he is praying (Act III scene iii), but Hamlet decides to think about it. Hamlet determines that if he kills Claudius while he is praying, that will send him to heaven. Therefore, Hamlet decides to wait for Claudius to sin, and then kill him, sending him to hell. This opportunity to wait turns to be a bad one that sends Hamlet into his own spiraling downfall. Another aspect of a classic tragedy is the tragic hero must experience peripetia or reversal of events. Hamlet experiences peripetia on his voyage to England with Rosencrantz and Guildenstern. On the voyage over, Hamlet finds his death warrant with his name on it to be delivered to England. Hamlet, being the thinker he is, decides to re-write i...

San Francisco Prescott Hotel Essay Example | Topics and Well Written Essays - 1000 words

San Francisco Prescott Hotel - Essay Example The hotel offers some of the best services to its customers. From celebrities to business executives, from families to groups of friends, the hotel fits the needs of all its guests. The experience is unmatchable and the hotel is marked as one of the bests mainly because of the front desk staff here at Prescott. The front desk staff plays a major role in any hotel’s success and progress. They tend to carry out some of the major activities related to the customers including welcoming customers, listening and responding to customer complaints and needs, allocated check ins and check outs, ensuring security arrangements, settling customers’ accounts, and giving them important information or messages (Sterling, 2010). The hotel pampers its guests and provides them with a number of facilities that would add up to their amazing experience. It gives club level accommodations to the guests including complimentary breakfast and a free hosted bar night for two hours. The wine receptions in the evening for business executives and friends are hosted in the lobby lounge near the fireside. This is completely arranged and handled by the employees of Prescott. The front desk department has the duty to ensure all the events and services are given to the customers and there are no complaints. The staff at Prescott is friendly, highly professional, and trained in providing guests a remarkable experience. As we know that the biggest attraction that the hotel has is its location. The building of the hotel was originally built in early 1900s giving it old world elegance and adding to the historic importance of the location. The hotel lobby lounge adds to the historic importance as it includes paintings and interior which reflects the historical details related to the city. Prescott has trained its front desk department with all the necessary details about the paintings and the building. The employees seem to

Polyprod Change Management Assignment Example | Topics and Well Written Essays - 5000 words

Polyprod Change Management - Assignment Example Polyprod is a multinational company that designs; develops, manufactures and markets various high-tech products for both commercial and home use. The firm has been in operation for the last eleven years and has been experiencing exponential growth. The companies has it's headquarter at the United States and several centers located at Canada, Asia, Europe and Africa. The central or the headquarter division managers all the other centers in different location though the other centers have autonomy to make decisions. The firm has an elaborate and highly automated manufacturing process that allows for the huge production and makes the system operate at high speeds, intricacy and produce massive volume of the products sold. The designs are created at the headquarters while the production takes place at various aforementioned locations to exploit cheap labour and maximize on profits. The products manufactured are of high quality and must pass the quality control tests. In spite of all the success experienced by the company, there are many organizational problems hampering the growth of the firm. Some of these factors include organizational and leadership problems, resistance to changes in organizational culture, rapid organizational growth, documentation and human resources problems In the wake of these issu... The central or the headquarter division managers all the other centers in different location though the other centers have autonomy to make decisions. The firm has an elaborate and highly automated manufacturing process that allows for the huge production and makes the system operate at high speeds, intricacy and produce massive volume of the products sold. The designs are created at the headquarters while the production takes place at various aforementioned locations to exploit cheap labour and maximize on profits. The products manufactured are of high quality and must pass the quality control tests. In spite of all the success experienced by the company, there are many organizational problems hampering the growth of the firm. Some of these factors include organizational and leadership problems, resistance to changes in organizational culture, rapid organizational growth, documentation and human resources problems In the wake of these issues, the company hired an external consultant to streamline and improve the impeding management, organizational and leadership issues. The consultant will also make decisions on ways of improving the manufacturing and distribution division at Polyprod. 1.2 Problem statement The rapid development in Polyprod in the past 11 years has resulted to the company experiencing severe problems in the following main areas Inefficient and ineffective management and leadership practices The firm's unable to monitor the number of locations, sales, product lines and capital equipment which have increased exponentially. Polyprod Lacks proper personnel support systems such as information and knowledge management system. The firm has also hired temporary and in-experienced personnel who cannot handle and manage the growing

A View From A Bridge Coursework Essay Example for Free

A View From A Bridge Coursework Essay Explore the dramatic use of Alfieri in A view from the Bridge. What is his dramatic significance in the play? Arthur Miller was an American playwright, essayist and author. He was born in New York City on October 17th 1915. He lived with his mother and father, who were Jewish, in New York City. His father was a womens clothing manufacturer while his mother was a schoolteacher. The family were rich until the stock market crash of 1929 when they lost most of their money. They were then forced to move into Brooklyn, a very poor district where a lot of legal and illegal immigrants lived and where a lot of crime would happen. Miller used to do a variety of jobs so that his parents could afford to send him to college. In 1947 Miller wrote his first play, All My Sons which won the New York Drama Critics Circle Award. Two of his most well-known plays are The Crucible and Death of a Salesman. The play I will be covering is called A view from the Bridge which was written in 1955. The idea behind it was influenced by a story Miller heard while he was working on the docks. A view from the Bridge is set in Brooklyn, following the life of the main character Eddie Carbone who was the husband to Beatrice and uncle to Catherine. When Beatrices cousins, Rodolfo and Marco, arrived in Brooklyn as illegal immigrants from Italy; this was when the trouble started. The other main character was Alfieri; he was a narrator, telling the story of Eddie Carbones life. The reason for the play having the name A view from the Bridge was because it contained the good and the bad. Eddie was jealous of Rodolfo and Catherine as he was trying to sabotage their ideas of marriage whilst Catherine and Rodolfo wanted to get married because they loved each other. Alfieri was standing on the bridge looking over, watching the argument flare out until its disastrous conclusion, ending in death. Miller started the play with Alfieri, the narrator. This was because of Alfieris importance. Theoretically, Alfieri was telling a story that had already happened to the audience. It was important to let the audience know that this story was a circular plot. Alfieri started the play with his first soliloquy. He was walking to his office when he saw a couple of long shore men. You wouldnt have known it but something amusing has just happened. See how uneasily they nod to me? Thats because I am a lawyer were only thought of in connection with disasters and theyd rather not get too close. Here Alfieri showed that he was observant because he realized what had happened even though nobody else did. He also told the audience who he was; he was a lawyer so this must mean that he was a very intelligent man. Additionally, he commented on how people treated him because of his job. You only go to lawyers if something bad has happened e. g. murder or family rows. The long shore men nodded to him uneasily which suggests that they distrusted him. A lawyer means the law Here Alfieri has introduced the first main theme in the play: Law. I am inclined to notice the ruins of in things, perhaps because I was born in Italy. Alfieri told the audience that he was observant. He noticed the bad things that maybe others cold not see. He said it was because he was born in Italy. From this we can assume that Italy was a very poor place which meant that Alfieri was used to seeing the bad things because of his life in Italy, which also means that life in Brooklyn was similar to yet better than Italy, so many more Italians would already be in Brooklyn or wanting to move to there. Frankie Yale himself was cut precisely in half by a machine gun on the corner of Union Street Alfieri was mentioning past events, this sentence also builds tension, it explained that Brooklyn was a very poor district where crime was not unusual. He then went on to say: Oh, there were many here who were justly shot by unjust men. This suggests that a lot of dishonest men were rightfully killed; however, the killers were dishonest themselves so the killers had no right to kill the other person. Justice is very important here. This sentence brings in the second main theme to the play: Justice. The whole play is going to be revolving around the idea of law and justice. This is the slum that faces the bay on the seaward side of Brooklyn Bridge. This is the gullet of New York swallowing the tonnage of the world Now we settle for half, and I like it better. I no longer keep a pistol in my filling cabinet. Here Alfieri was setting the scene, describing how horrible Brooklyn was, it was the lowest of the low, it was making New York look like a bad place, the use of personification is very effective because it referred to Brooklyn as the throat of New York where all the atrocious things in the world happened. Alfieri settled for half, as when he first arrived in Brooklyn, there was a lot of crime, but now there was only half of what it used to be, which was an improvement. And my practice is entirely unromantic people in this neighborhood lack elegance and glamour and yet every year there is still a case, and as the parties tell me what the trouble is, the flat air in my office suddenly washes in with the green scent of the sea, the dust in this air is blown away Alfieri had mentioned that usually his job was boring and mundane where nothing exciting happened. He had to deal with petty family complaints. However, he did get cases which were quite unlike his normal day to day complaints. As he mentioned this fact we could see that the play was going to involve one of those unusual complaints.

The Impact of Ophelia on Shakespeares Hamlet Essay examples -- GCSE E

The Impact of Ophelia on Hamlet      Ã‚   Michael Pennington in â€Å"Ophelia: Madness Her Only Safe Haven,† elucidates the character of Ophelia in Shakespeare’s tragedy, Hamlet:    This is the woman she might have become – warm, tolerant and imaginative. Instead she becomes jagged, benighted and imaginative. . . .Ophelia is made mad not only by circumstance but by something in herself. A personality forced into such deep hiding that it has seemed almost vacant, has all the time been so painfully open to impressions that they now usurp her reflexes and take possession of her. She has loved, or been prepared to love, the wrong man; her father has brought disaster on himself, and she has no mother: she is terribly lonely. (73-74)    This essay hopes to touch on many aspects of Ophelia’s character as she is victimized by circumstances and characters around her.    The protagonist of the tragedy, Prince Hamlet, initially appears in the play dressed in solemn black, mourning the death of his father supposedly by snakebite while he was away at Wittenberg as a student. Hamlet laments the hasty remarriage of his mother to his father’s brother, an incestuous act; thus in his first soliloquy he cries out, â€Å"Frailty, thy name is woman!† Ophelia enters the play with her brother Laertes, who, in parting for school, bids her farewell and gives her advice regarding her relationship with Hamlet. Ophelia agrees to abide by the advice: â€Å"I shall the effect of this good lesson keep as watchman to my heart.† Thus Ophelia must initially bend her will to please her brother. After Laertes’ departure, Polonius inquires of Ophelia concerning the â€Å"private time† which Hamlet spends with her. He dismisses Hamlet’s overtures as â€Å"Affection, puh!... ...fe Haven.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from â€Å"Hamlet†: A User’s Guide. New York: Limelight Editions, 1996.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Excerpted from Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000 http://www.bartleby.com/215/0816.html    Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.

Arnold’s Epochs of Expansion Essay

â€Å"I am bound by my own definition of criticism: a disinterested endeavor to learn and propagate the best that is known and thought in the world;† (Leitch 824) said the Victorian poet and critic Matthew Arnold. Matthew Arnold, an English poet and critic whose work was both a representative of the Romantic ideas and of the Victorian intellectual concerns later on was the primary literary critic of his age. Arnold’s critical theories is highlighted mainly through his most important critical prose â€Å"The Function of Criticism at the Present Time† in which he examines the role of the critic in society and presents his critical concept. Arnold’s contribution to literary theory is his theories on epochs of expansion and epochs of concentration, which throughout the course of this essay will be thoroughly explained. Matthew Arnold, a Romantic poet transformed into a critic of the Romantic Age, contributes to the English critical theories, the concept of epo chs of expansion and epochs of concentration. Matthew Arnold, poet and critic was born on December 24 1822 in Laleham, Middlesex England and passed away April 15, 1888. He was considered the father of the modern criticism movement into the Objective Theory. Arnold was the eldest son of Thomas Arnold, historian and famous headmaster of Rugby, and of Mary (Penrose) Arnold. Throughout the beginning of Arnold’s life he was educated at Rugby and then at Balliol College, University of Oxford, where he graduated. Shortly after Arnold graduated he was elected to a fellowship at Oriel, and after teaching a little at Rugby he became a private secretary to the Marquis of Lansdowne. After becoming the private secretary to Lord Lansdowne, he was appointed to inspector of schools, a position he held up until 1886, two years before his death. During his term he went on a number of missions and visitation of European schools. He was impressed by some of the educational systems that he wrote several works about them as well. Arnold’s literary career can be divided into four separate periods in which the first period was in the 1850s where a large amount of his poems appeared; the second being in the 1860s in which his literary criticism and social criticism emerged; and the third being in the 1870s where his religious and educational writings surfaced; finally the fourth period being the one in the 1880s, where his second set of essays in literary criticism emerged. The fact that Arnold was born into an age that  was shifting from the Romantics into the Victorian Age gave him a perspective of both ages in which he actually wrote in both ages. Arnold began as a Romantic poet merely writing Romantic poetry and displaying the various Romantic intellectual ideas. Later on, Arnold switched into prose and began writing critical works in which Arnold became a critic of the Romantic Age and intellectual thoughts. Matthew Arnold was one of the most significant literary critics of his age. He was the Professor of Poetry at Oxford from the time of 1857 to 1867, during which he wrote his first books of criticism, including On Translating Homer (1861), Essays in Criticism (1865; Series 2, 1888), In the Study of Celtic Literature (1867), and a number of other books regarding criticism as well. In his first volume of Essays in Criticism, came Arnold’s most important critical work in the name of â€Å"The Function of Criticism at the Present Time,† in which Arnold examines the role of the critic in society and formulates the critical theory of an epoch of expansion and epoch of concentration. Arnold’s essay suggests that the critic’s role is one of a personal and social nature but the critic must maintain â€Å"disinterestedness,† according to Arnold, to produce a proper critique. Arnold wanted to lay down the rules for aesthetic art in his age; he wanted them to have rules in order to produce a great anesthetic object. Arnold also tried to establish an aesthetic realm and emphasize the role of critics. Therefore, Arnold wrote â€Å"The Function of Criticism at the Present Time,† which is an essay where he laid down his theory and where he argued for the central role of the critic in collecting and producing great literature. In Arnold’s essay â€Å"The Function of Criticism at the Present Time†, Arnold asserted that criticism is a positive and noble task. Since, Arnold began as a poet and was a poet himself he gives some emphasis to the creative abilities of the poet yet he also gives a greater emphasis to the analytical abilities of the critic. Matthew Arnold introduced the concept of poetry as a synthesizing process in which the poet synthesizes ideas and puts these ideas together to form a work of art. He also introduced the role of the critic being the analyst of those ideas. So, in other words, Arnold states that the poet collects the information and the critic saturates or divides  those ideas and by dividing and synthesizing these ideas there will be an artistic process or dialogue in which the poets will see their work analyzed and view their weak points and try to synthesize new and powerful ideas. After the poet synthesizes newer and powerful ideas the critic then will take these ideas and analyze them, divide them, break them apart and talk about the strong and weak points in them, so this is a continual process of analyzing and synthesizing. Arnold gives the poet the creative ability and the critic the analytical ability; yet, both of them are creators, one of them synthesizes and produces or creates and the other analyzes and by analyzing he introduces new ideas to the poet. The critic introduces new ideas to the poet by analysis and discovery and by seeing the objects as they are and not as they are supposed to be. Therefore, the critic and poet are both interdependent on each other and need the other to function well. Furthermore, Arnold formulated a theory in which the world of art passes through periods which are called epochs. There are two epochs: epoch of expansion and the other epoch is an epoch of concentration. Matthew Arnold defined the epoch of expansion as a period in time in which the poets come up with new ideas, ideas that are very rare. Arnold believes that only the artistic world would pass through those two epochs. According to Arnold, the epoch of expansion was seen in two very important periods, the first epoch of expansion is Periclean Athens, in which the greatest voices and works of Aeschylus, Sophocles, and Euripides existed, and the second epoch of expansion is Elizabethan England, where the greatest voices and works of William Shakespeare, Christopher Marlowe, and Ben Jonson flourished. Arnold states that the significance of those periods in the history of art is because they formed many new ideas that were rare at the time. Therefore, according to Arnold’s definition, an epoch of expansion involved the poet synthesizing and creating a creative work of literature from the intellectual cultural moments at the time into a great work of literature. Arnold also defines the epoch of concentration as the epochs in which the critics find the good use of the ideas introduced in the epoch of expansion and they analyze it, and by analyzing them, they come up with new ideas to  present to the poets. In other words, the epoch of expansion consists of numerous new ideas that are emerge up and many sources in these periods that when they pass, the critics look at them, break them down, analyze them and then produce new ideas. The critic’s role would be of a rational nature in which he analyzes the object or work of literature. Then after the epoch of concentration presents the new ideas to the poets, another epoch of expansion comes to life by the poets in which they synthesized and put together newer ideas from the analysis of the critics in order to present a newer epoch of expansion. Time then passes as well and the critic takes those new ideas, breaks them down again, and analyzes them to come up with fresher ideas. Furthermore, the critics and poets are working one after the other, and each epoch completes the next by displaying its features. Yet, in the epoch of concentration, the criticism produced â€Å"must maintain its independence of the practical spirit and its aim.† (Leitch 822) This quote in simpler words states that the critic should be an unbiased individual that does not let his emotions, thoughts, or any action in the country at the time to influence his analysis and that the analysis presented is based solely on the work of art presented to him. Therefore, the critic’s role â€Å"in all branches of knowledge, theology, philosophy, history, art, science [is] to see the object as in itself it really is.† (Leitch 806) The critics work later on influences the creative powers of the poet’s creativity and therefore precipitat es the â€Å"creative epochs of literature.† (Leitch 808) Arnold states that the great force of the epoch of concentration was England and the greatest voice of this epoch was Burke. The objective theorists made it their job to drift away from the Romantic values and establish their own similar to the Expressive theorists and their rebellions against the Neoclassicists. Therefore, they gave the critic a stronger role in producing great literature, which was not given by previous and older theorists and theories. Hence, Arnold aid that a critic is as important as the poet in this artistic process, which is very similar to Alexander Pope’s ideas. Arnold also stated that the critic ought to have a disinterested way of looking at the world, being natural and not subjective, but objective. Therefore, some of Matthew Arnold’s influences on his theories were of Aristotle, in the emphasis of the synthesizing process of  the poet as a creative creator. An influence of Burke in referencing that the poet is a creative force and the critic is a rational force similar to the concept of Imagination and Judgment. There is also the influence of Alexander Pope in relating that the role of criticism is a positive and noble task and that the critic is as important if not more important than the poet himself. Finally, one more influence would be that of the Pragmatic way of asserting that criticism should be a neutral task and not biased. There is no doubt that Arnold influenced numerous individuals with his critical concept that one of those influenced by Arnold is T.S. Elliot, in the manner of replacig the Romantic emphasis on spontaneity, originality, and novelty with the new focus on history, culture and tradition. Elliot also presents his critical work â€Å"The Function of Criticism† being derived from the same title Arnold used in his critical work â€Å"The Function of Criticism at the Present Time.† Arnold’s criticism also had a major impact on the work of writers such as Walter Pater, Oscar Wilde, George Eliot, Henry James, Thomas Hardy, and even George Santayana, and Wallace Stevens. Another critic influenced by Matthew Arnold is Harold Bloom, a critic who expresses a lofty disregard for Arnold. Matthew Arnold, therefore, â€Å"defines criticism as involving flexibility, openness, to new experiences, and curiosity†¦He insists, too, on the ‘free play’ of mind.† (Leitch 805) Within Arnold’s definition lies the concept of an epoch of expansion and an epoch of concentration being interdependent and related to each other. This view contributed to laying down the roles of each the poet and the critic as being the creative and rational individuals who synthesize and analyze great works of literature. Criticism might praise certain elements of literature, but must maintain dissatisfaction with the whole as long as it falls short of the â€Å"fullness of spiritual perfection.† (Leitch 822) The critic is therefore the propagator of art, culture, and society. Through the critic’s work, fresh and true ideas are observed and passed into the world in order to shape and influence the creative mind. Without criticism, the flow of creativity and progress would be detained, according to Arnold’s thoughts. In conclusion, Matthew Arnold, a Romantic poet transformed into a critic of the Romantic Age contributed highly to the Objective theorist approach to criticism. This contribution is presented through his great prose work â€Å"The Function of Criticism at the Present Time,† in which, the critical concept of an epoch of expansion and an epoch of concentration is presented. An epoch of expansion being an era, in which a poet creatively synthesizes an intellectual cultural moment into a great work of literature and the critic therefore in his epoch of concentration, analyzes this work disinterestedly and presents the weakness and strong points of this, therefore presenting fresher and newer ideas to the poet to be taken in consideration. The poet therefore, takes those ideas and applies them to the later works, which presents the interdependent relationship of both the critic and poet. This concept later on influenced a number of writers and critics and their works and contributed highly to the modern critical theory. I believe that throughout this research paper, I benefited a lot from the information researched and presented and understand Arnold’s perspective and theory to an extent that I can agree to his theory of the critic and poet being codependent on each others.

Leading and motivating a team Essay

Leading and motivating a team effectively and understanding leadership †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. is registered charity providing social housing. Its vision is homes and neighbourhood’s we can be all proud of. They put customer’s first, keeping a strong financially viable, socially responsible, well governed business which is learning and growing achieving continuous improvements while obtaining value for money. My team Sustainment and Support(S&S) provides support, advice and assistance to customers who are vulnerable or in need. We successfully sustained tenancies and communities for tenants and will give them a platform to address other challenging issues and circumstances within their lives. The service is tailored to the individuals support needs, which is identified through the initial assessment. The support incorporates an action plan which is reviewed regularly to make sure the actions are being met. The most important characteri stics of a successful organisations is the clarity of purpose, adherence to core values, a distinct identity and a clear vision of the aim of the organisation. A good vision keeps the organisation moving forward and is a good motivator for the staff to achieve the set goals. All teams within the housing directorate have set goals and like the S&S team these have to be achieved. Without goals there would be no direction for the staff to achieve and participating in making the organisation successful. These targets and achievements are discussed at one to ones, and team meetings so team members are aware of how their performance contributes to the overall targets set at strategic level to achieve success overall. Other options available are away days, global emails to staff and group sessions. Not everyone likes to be communicated the same way. Email and literature works for some, but others would rather listen and talk. Respect the person you’re trying to communicate with and use the method they prefer. Clear communication and understanding is essential giving you the ability to deal with any issues or concerns that the staff have effectively and quickly. High performing teams will have clear understanding of roles and responsibility acknowledges the objectives, functions appropriately while carrying out the required task. Monitoring performance and regular 1-1s will indicate areas which require addressing, while allowing the team to be open and honest about what works and doesn’t and encouraging them to provide  feedback will show areas of strength and ways to improve. Receiving support and guidance from senior managers will enhance your own capabilities to lead the team UNDERSTANDING LEADERSHIPS STYLES – Kurt Lewin (phycologist) researched and created a model Lewins leadership Styles putting them in 3 categories .Authoritarian – provide clear expectations for what needs to be done, when it should be done, and how it should be done. Participative- offer guidance to group members, but they also participate in the group and allow input from other group members. And delegation -offers little or no guidance to group members and leave decision-making up to group members. A leader needs to analyse personal abilities, the group and the situation, then select the best leadership style. A leader who chooses the most appropriate style and has the ability to adapt is likely to be successful. There are many factors which could influence choice, size, skill, experiences and knowledge, individuals with different personalities and backgrounds. Large teams may have staff with varying levels of skill. This may require the manager to adopt a more authoritarian style, providing clear communication so that everyone knows what to do to achieve goals and tasks. On the other hand, team leaders may take a more participative approach with other managers of equal standing in order to get their own team functioning efficiently. The delegating leadership style is thought to be most effective when the followers are comfortable taking responsibility, and have the experience to accomplish the necessary tasks. The leader provides guidance in the decision making process; then delegates. Paul Hersey and Kenneth Blanchard were the first to describe the delegating leadership style and recommend that the leader move around the task maintenance grid with a specific situation. Group maturity is a measure of group growth and development High Maintenance and Low Task High Maintenance and High Task Low Maintenance and Low Task Low Maintenance and High Task Low – task behaviour providing direction High Authoritative management styles, which make expectations clear. These styles allow for little input or innovation from subordinates and may breed resentment, which can result in subordinates disengaging from the organization’s vision and lead to lower productivity levels. A leadership style that has significant positive effects on subordinates requires cultivation. It is as important to know the people on your team as it is to know your organization’s vision and policies, take time to learn about their families and hobbies. Developing your knowledge will enhance your respectability, and getting to know your team will create camaraderie and mutual trust. Willingness to listen, flexibility and mutual respect are, crucial to developing a leadership style likely to produce the coveted effects of high productivity, flexibility, innovation and loyalty on subordinates. Self assessment survey carried out as part of my ILM learning indicated scores of 34 participative (democratic) ,28 authoritarian(autocratic),24 delegation(free reign).During my Housing Diversity Network(HND) mentoring program I completed a more in depth assessment which highlighted my strengths weaknesses and potential leadership qualities sharing the report with my line manager, colleagues and mentor then receiving feedback I reviewed criticism constructively, examined my own skills and developed an action plan to address weakness’s to expand my leadership capabilities ,which included additional training, coaching, mentoring and attending workshops and seminars. Participative leadership is a managerial style I consider to have the attributes to succeed with, this links in with organisations working practices allowing structured teams to empower them selves delivering services which are flexible and adaptable while working within the guild lines of the companies policy and procedures. Motivate and developed at team To motivate a team to successfully achieve the set goals and to work effectively while maintaining and improving performance I feel the use of Abraham Maslow’s motivation theory as guidance that will ensure that the team are kept motivated The basis of this theory is that people are motivated by unsatisfied needs and that certain lower factors need to be satisfied before higher needs can.  As long as we are motivated to satisfy these cravings, then we are moving towards growth and self actualisation. Satisfying needs is healthy while preventing has a negative effect. My Sustainment and Support(S&S) south team was created in mid 2012 bringing together staff with various skills and different personalities. I assisted my manager to help motivate and drive the team forward to be successful in obtaining the objectives of the organisation within this new structure. This included having discussions in team meetings to see if any obstacles would hinder staff from functioning to their full capacity, identifying needs then implementing with team building exercises, which was forefront of the process. Maslow’s model mirrors this by making sure our working environment and personal needs are met, providing all aspects of s afety. Love and belonging created great team spirit and high moral which was required as to the intensive nature of the post, enhancing the team’s wellbeing by bringing in Yoga and meditation which created a team that functions well and gaining a reputation of successful tenant engagement where others have found it difficult, e.g. Tenant facing court proceedings for rent arrears ,not responding to Income management (IM) but engaging with S & S while we stabilise the tenancy. When these pre court visits were introduced team members initially refused to carry out this task stating it was not part of their job role. it was an IM function, discussions during team meeting about the subject matter became heated creating low moral .The following week I explained to the team if we carried out this task, was successful we could show case the talents of the team to the organisation, talked about the positive effects this would have on our clients and encouraged everyone to take on board , bein g able to communicate in this fashion proved successful. I supported and motivated a member of the team who I shall refer as C who was not functioning at the correct level and not achieving the teams and his own individual set goals. I was given this task as part of my own leadership development plus the manager had used all the resources and C was still not operating team’s objectives, this was having an impact on the rest of team as case loads increased. With the threat of disciplinary action and the impact this could have on the team I felt I had experience and knowledge to assist having previously been part of a team which included C for a number of years and was well aware their learning style. I now realise the process I used symbolises two theory  models working alongside each other Maslow’s and Hershey and Blanchard situation leadership style Looking at that model the four headings of Directing, Coaching, Supporting, Delegating I feel covers the method I used to resolve this problem Directing – Provide specific instructions clear and simple while closely supervising task accomplishments Coaching – Continues to direct and closely supervise task accomplishments, but also explains decisions, solicits suggestions and supports progress Supporting – Facilitates and supports subordinates efforts toward task accomplishments and shares responsibility for decision making with them Delegating – Turns over responsibility for decision making and problem solving to subordinates. If we look at the Maslow triangle Physiological – In this case study for C there was a lack of confidence, knowledge and understanding Security – C felt threatened in his new role that perhaps he couldn’t achieve but now he feels his expertise is being recognised Loving and belonging – C initially felt isolated that the team had developed quicker than him, with the team being a strong supporting group they also assisted in the process Esteem- self esteem was low but grew as C developed Self actualisation – This is about reaching full potential, where I feel there has been significant change and is more motivated, there is still more room for development Looking at the actions taken below I do feel that in the process, styles were combined together to achieve a result. Bibliography www.teambuilding.co.uk/team-building-theory-maslow.html ILM learning material

Conserving Energy - Renewable and Non-Renewable Resources essays

Conserving Energy - Renewable and Non-Renewable Resources essays Conserving energy is important, since the world will not be able to depend on nonrenewable resources in the future. Nonrenewable resources are resources that cannot be replaced such as natural gas, coal, and oil. Conserving energy will lessen the need for nonrenewable resources, which will be beneficial to the environment, by helping to preserve more natural environments. Energy allows humans to live comfortable lives by powering our modern day conveniences. Automobiles and electricity are two common items that are dependent on a steady stream of energy. Energy consumption around the world has been on an increasingly uphill climb, for many years now. Society needs to work towards understanding and utilizing renewable resources because nonrenewable resources are depleting, which will eventually lead to zero resources for energy. Nonrenewable and renewable are words used to define various natural resources. A renewable resource is a natural resource that when used can be replace such as wind, trees, and water. Renewable resources are highly sought out because of their ability to reproduce, when more is needed. Renewable energy is viewed as safe for the environment, when compared to the hazards of nonrenewable resources. Nonrenewable resources are found in chunked amounts, and are used up more rapidly than the replacement rate. Although there are nonrenewable resources found in nature, these are deemed more harmful to the environment than renewable resources. Nonrenewable resources are non-replaceable as soon as these are used, which makes these an unfavorable source of energy when compared to the benefits of renewable resources. Conserving energy helps the environment and can help people save money. An action such as turning off a light contributes to conserving energy. Limiting shower durations, using energy efficient light bulbs, and unplugging appliances when n...

How To Use Social Media Analytics To Create The Best Content

How To Use Social Media Analytics To Create The Best Content Data is the currency of social media marketing. It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results. Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences. Understanding social media analytics is essential for making data useful. Modern analytics tools provide power that marketers could have only dreamed of just a decade ago. However, tools are only as effective as our ability to use them. In addition, data is only valuable as the insights we can extract from it. Download Your Free Social Media Analytics Kit In order to  apply the advice in this post, download the kit below. It includes: A Social Media Marketing Performance Report  Excel template  to help you track your performance metrics. A Social Media Content Creation + Measurement spreadsheet to help you write social posts, organize post images, and store post-level performance data. A Social Media Content Performance Presentation PowerPoint template to help you nail your next reporting presentation. A Social Media Content Strategy template to help you apply your data insights to create better content. The challenge thus facing social media marketers is threefold. Successful practitioners must understand each of the following: How to know which  data needs to be measured. How to find and analyze that data. How to use data  insights  to create better content. In this post, you’ll learn exactly how to slice and dice data like a social analytics ninja. How To Use Social Media Analytics To Create The Best ContentIntroducing  Social Analytics: The Easiest Way To Understand Your Social Media Engagement Bring your social media data together, all in one place, with . With our new Social Analytics capabilities, you can: Measure the success of every social message so you can re-share your most engaging content (and improve future messages). Use real data to prove the ROI of the work you do. Identify trends and understand what your audience wants. Know what's working (and what's not). Save time and see how all your networks are performing within a single dashboard. See Social Analytics  in action:Social Analytics in helps you easily PROVE  your ROI!So, What Does Social Media Analytics Mean, Anyway? This term can mean different things to different people. Are we talking about overall performance on social media? Or, perhaps we could be referencing social media content analysis?  Could we even mean social media audience analysis? This topic gets complex fast, and any of the above answers could be correct. To make things simple, this post will focus on how to understand three  things: How your social media profiles are growing. How your social media content is performing. How to turn data  into action to create better content. Build Your Social Media Analytics Toolbox Every good craftsperson has a quality set of tools. Here are the options we recommend for doing social media analytics work: Google Analytics:  It’s free and powerful. In-App Analytics:  Most major social media networks provide fairly robust internal analytics. Cyfe:  This freemium web app is essential for building custom data dashboards. Simply Measured: These folks offer some excellent free tools to help perform a variety of social media tasks. There are certainly more tools available. However, these are the options we’ll use for the purposes of this post. How To Set Social Media  Goals You need a purpose for gathering and analyzing your data. This means you need to set goals. After all, how are you supposed to hit your target when you’re unsure what you’re aiming for? Let’s outline five basic social media marketing goals you could potentially establish: Traffic: Social media is a vital traffic driver to blogs and websites for many publishers. Follower Growth: The more people following your accounts, the more people you can reach, more easily. Engagement: This is the â€Å"social† part of social media. Likes, shares, mentions, and comments are equal opportunities to build connections with your audience and prospects. This can include industry influencers, current or potential customers, or the audience for your content. Reach / Impressions: Social media content exists to be seen. Getting in front of more viewers means more awareness for your brand and content. These may seem like soft metrics, but there is value in gaining exposure  (as long as you’re not being discussed in a negative light). Conversions: Marketing is ultimately about driving sales. Converting organic social media traffic can be tough. Paid advertising, while inherently more conversion-centric, presents challenges of its own too. However, it is possible to  drive conversions from your organic content. It’s also important to tie social media goals to overall business objectives. Follow this visual guide to map your metrics to your bottom line: Recommended Reading: What Really Is Your Social Media ROI? Align social media goals with business objectives.How To Use Google Analytics For Social Media Analysis Google Analytics provides so much data, it’s easy to get overwhelmed. Before we dive into each specific network, let’s look at how to use this tool to find two key metrics (which apply to all networks): Referral Traffic Blog / Website Conversions Here’s how to find each of these pieces in Google Analytics. 1. Visit your Google Analytics account. Then, click through Overview All Traffic Channels Social. 2. Here, you’ll find data from your referral traffic from every social network. 3.   Next, let’s help you figure out how to find conversions from your social media referral traffic. This requires setting up a Goal in Google Analytics. Once this step is completed, you’ll see Conversions here: If you haven’t set up Conversion goals  for your site or blog, this official video from the Google Analytics team will show you how to do this: How To Understand Social Media Analytics On Every Platform Every social media network has unique purposes and strengths. Before we dig into understanding analytics on each one, let’s ensure you’re using the right platforms to achieve the right goals first. Did you know Google Analytics can help measure social media performance?Facebook Analytics: Which Metrics  Should You Monitor? Facebook’s declining organic reach has made the network tougher than ever for marketers. Here’s how to find the data you need to ensure  your posts are  laser-focused on the right audience: Post-Level Metrics Likes: People may not take time to comment. However, a Like is a quick indication that your post resonated. Pay attention to other emotions expressed too (such as humor, anger, or sadness). Comments: Positive comments mean your post hit the mark (unless your post was intended to elicit a negative reaction). Pay close attention to negative comments as well, however. They might teach you about things you can improve. Shares: You’ve probably heard your boss talk about â€Å"going viral.† Share counts are, in a sense, a measure of virality. More shares generally reflects greater interest in your content. Referral Traffic: Moving users from Facebook to your website helps get your content read. This helps establish your brand as an authoritative voice while increasing the odds your blog and website content will convert readers into customers. Reach: It's getting tougher to reach folks on Facebook. However, it's still an important metric for knowing how many people see your posts. Page-Level Metrics Page Views: More people looking at your page equals exposure for your brand. Engagement Rate: Facebook calculates engagement rate  by weighing the number of people who like, comment on, or share your posts against the total number of people who see your content. The higher this number, the more interesting users find your content. This is helpful for determining what your audience does and doesn’t like. It also provides a barometer for how your efforts are performing overall. Video Metrics: If you’re posting videos natively on Facebook, it’s important to know how long they’re being viewed. Page Fan Growth: More fans means more people see your posts. That equals more people seeing your content, which in turn helps build your authority and even drive conversions. However, do keep in mind that quality beats quantity here. Conversions: If you’re creating Facebook posts that direct to blog posts or web pages with conversion steps, use Google Analytics to monitor those conversions. This will tell you whether the messaging in your posts matches the messaging on your destination pages. It can also validate the persuasiveness of your copy. How To Find This Data Here’s how to use each tool in your box to gather this data. The Facebook Insights tab on your company’s brand page is an easy place to start. It provides an incredible amount of data completely for free. 1.   Find your Facebook Insights tab. 2. Next, you’ll see your Overview page. Here, you can get a quick glance at: Actions On Page Page Views Page Likes Reach Post Engagements Videos You’ll also see an option to Export Data to an Excel or .csv file. This makes viewing detailed Page Data, Post Data, and Video Data a bit easier. 3. Beneath the Overview tab, you’ll find access to more detailed data: Here, you can find everything you need to know when it comes to your page engagement data. How many of these Facebook marketing metrics are you monitoring?Twitter Analytics: Which Metrics Should You Monitor? Twitter analytics are only slightly simpler than on Facebook. Here are the  metrics you should monitor for Twitter: Post-Level Metrics Retweets: Again, odds are someone in your organization has asked you about â€Å"going viral.† The more retweets, the more your content spreads. Replies: A lot of people see a lot of tweets each day. That makes earning  responses difficult. However, if you’re able to generate discussion and replies, you know you’re striking a chord with your audience. Referral Traffic: This is a big one. With Facebook organic reach in decline, Twitter may have more relevance than ever for driving traffic back to blogs and websites. Tweets Linking To You: Feel your ears burning? That’s just all the folks talking about your content and sharing your links on Twitter. Tweet Likes: Validation feels good. More importantly, Likes mean your content is appreciated. The more Likes, the better. Tweet Impressions: Tweets don’t always have to earn engagement to have value. Getting your brand and content seen can yield benefits by itself. Think of it like placing billboards on the information superhighway (we’re going to bet no one under the age of 25 got this joke). Page-Level Metrics Profile Visits: This indicates interest in your brand and what you’re about. Follower Growth: The more followers, the better (as long as you’re attracting the right kinds of people). Ideally, that means people who find your content valuable (and might one day want to buy your products or services). How To Find This Data Twitter offers fairly robust analytics within its web app. 1. Log into your account and visit Twitter Analytics. 2. The first page you’ll see if your Analytics Home page. Here, you can find (as you’d expect) a high-level overview of your performance for the last 28 days. This includes: Tweet Impressions: This is how many people saw your tweets in their feeds. Profile Visits: Self-explanatory. This is the number of times users visited your profile. Mentions: Tracks the number of times your profile was tagged in a tweet. Follower Growth: This is worth keeping an eye on, particularly if growing your following is a priority (as it should be). Tweets Linking To You: This is the number of tweets including links to your website or blog. These are valuable for sending traffic to your blog. You can also quickly see your top performing tweets. All in all, this is a fair amount of data (for free). Pro Tip: Your Top Tweets and Top Mentions are great  places to see which content resonates most with your audience. 3. Next, click the Tweets tab. At the top, you’ll find your daily tweet impressions for the past 28 days. Below that, you’ll find impression and engagement rate data for all your individual tweets. These can be sorted to include All Tweets, Top Tweets, and Tweets And Replies together. The right-hand panel also provides: Overall engagement rate Link clicks Retweets Likes Replies 4. Now, bounce over the Audience tab. The level of data Twitter provides here is almost astounding. You can quickly find out what your audience is most interested in, their household income, what kinds of products they buy, and more. Pinterest Analytics: Which Metrics Should You Monitor? Pinterest is interesting (or shall we say, â€Å"pinteresting† †¦ sorry, we’ll leave jokes to professionals from here on). These are the metrics that you should be monitoring: Post-Level Metrics Saves: These show interest in your content, suggesting it’s something they don’t want to forget. Clicks: Clicks equal traffic. More traffic equals greater chance for conversions. Likes: Likes indicate interest in your content. Make note of what gets clicked and what doesn’t. Page-Level Metrics Average Daily Impressions: Getting in front of more eyes raises brand and product awareness. Average Daily Viewers: Same as above here. Average Monthly Engaged: Impressions are great. Engagement is even better. It means your content was compelling enough to click. Impressions: Similar to other networks, impressions are useful to gauge content exposure. Even if a user doesn’t click, you’ve still created a mental connection. How To Find This Data Simply log into your company’s Pinterest account. Next, check out your Overview page. Here, you can find daily and monthly viewer and impression data: Clicking the More button drills deeper into each top-level section. Your Pinterest Profile: This view displays more data from your top performing pins and boards. It’s worth noting that adjusting the dates allows you to view progression going as far back as you’d like. People You Reach: This view under the Demographics tab provides a simple breakdown of your audience based on location, language and gender. Clicking the Interests tab yields interesting information about what your audience likes. This can be immensely helpful for guiding which content you should pin: Activity: The Activity tab is useful for getting specific data on which pins from your website are driving the most engagement. This is extremely useful for gauging blog content performance on Pinterest. Are you overlooking key insights in your Pinterest Analytics?LinkedIn Analytics: Which Metrics Should You Monitor? This video provides a good oversight of how Insights work for company pages on LinkedIn. Post-Level Metrics Impressions: Each impression is an opportunity to get your message to a viewer. Clicks: Even better than impressions, more clicks means more traffic (and maybe even more conversions). Interactions: Even if it doesn’t result in driving attention to your blog or website, interactions still imply interest in your post. Page-Level Metrics Engagement Rate: This is a clear indicator of how valuable your content is to your audience. Reach: Ideally, you’ll want your content to drive shares so it gets seen by more than just your followers. This measures how many people see your content in their feed. Engagement (Total): While it’s useful to check engagement at a per-post level, this gives you a high-level overview of your overall performance. Visitor Demographics: LinkedIn is a professional network. Therefore, it’s safe to assume most followers will be folks working in your industry. However, this is useful to look at periodically to see what experience levels your followers have. If you’re looking to attract entry-level recruits, but only senior-level managers follow your page, you might consider switching up your content strategy. This is just one example of how this data can be helpful. Page Views: This tells you the number of times someone visits your page. The more interest and exposure you earn for your brand, the better. Unique Visitors: This tells you exactly how many individuals are viewing your page. Again, the more, the better. Recommended Reading: The Ultimate Guide On How To Use Pinterest For Marketing Where To Find This Data There are two ways to gather this data: Manually monitoring each individual post. Under the Analytics tab. Let’s check out the Analytics tab. Start by visiting your company’s profile and clicking here: Scroll down and you’ll find your Reach and Engagement data: The Reach tab is particularly useful for understanding exactly how many people see your posts. Take some time to click  each tab under Engagement as well.  This can give you a detailed view of how your content is performing across the following metrics: Clicks Likes Comments Shares Followers Acquired Engagement Which metrics are most important for marketers to monitor on LinkedIn?Google+ Analytics: Which Metrics Should You Monitor? Google+  makes it possible to analyze performance both within Google Analytics and your Google My Business dashboard (both for Local Pages and Brand Pages). Between these two resources, you can get a decent look at how well you're performing (even if the process of analyzing Google+ performance is slightly more complex, and just a touch less in-depth, than other networks). Fortunately, the folks at Online-Behavior.com have built an excellent guide on the technical intricacies of analyzing Google+ performance using Google Analytics. Plus, our friends at Steady Demand have written what might be the most authoritative post on analyzing Google+ marketing that we've seen.  We'll defer to them for this section. Instagram Analytics: Which Metrics Should You Monitor? Instagram doesn’t provide much data to analyze (yet). However, it’s worth monitoring some basic metrics to ensure you’re getting the most brand awareness for your time spent on this visually-driven network. Here are some of the metrics you should be monitoring: Likes: Given the limited number of data points made available on this network, Likes provide a clear and immediate indicator that your content is compelling. Comments: More comments equal greater interest in your content (provided they’re positive). Engagement Rate: This will let you know if your content is interesting to your audience. Clicks: Links can be placed in bio boxes. This represents one way in which Instagram can drive engagement that goes beyond branding and awareness. Total Followers: More followers means more opportunity to be seen. Where To Find This Data: As of this writing, Instagram is promising to roll out several new analytics features. Head over to the Instagram for Business Blog  to learn more. For now, the team at Simply Measured offers a free Instagram Analytics Reporting tool. You’ll need to provide an email address, but it’s a quick and easy way to get some useful data. These reports can be exported as Excel files or PDFs. How do measure marketing success on Instagram?Blogging Analytics: Which Metrics Should You  Be Monitoring? Lastly, let’s discuss blogging analytics. This may seem like an odd fit in a post about social media analytics. It's also a much deeper topic than we can cover completely here. However, if you run an active blog, it’s important to monitor how your blog content is performing  on social media. These are some of the things you'll want to be monitoring: Traffic: You want readers, right? The more, the better. Visitor Demographics: This tells you if the people visiting your blog actually fit the audience you’re trying to target. Page Views Per Session: If people visit multiple pages per visit to your blog, then you know you’ve hooked their interest. Bounce Rate: If people don’t find your content compelling, they’ll leave. A high bounce rate could mean your content doesn’t match reader expectations, or is otherwise poor quality. Conversion Rate: If your blog posts use lead generation forms to gather email sign ups, this metric tells you how well your calls-to-action are performing. It also tells you  whether the value proposition for signing up seems worthwhile to readers. Social Shares: This is the key to â€Å"going viral† (something you’ve probably heard your boss harping about). Where To Find This Data: If you’re using WordPress (or another blogging platform), it’s likely your blog CMS includes an analytics section somewhere. Google Analytics is also essential here. If you’re looking for a Google Analytics alternative, Piwik  is another similar option to look at. How do you measure the success of your blog posts on  social media?Pulling It All Together: Consider Using Cyfe Cyfe  is a data aggregating web app that brings together data from tons of other sources and services. It accomplishes this by enabling users to create custom data dashboards using widgets. This is extremely useful for doing social media analytics work, allowing you to create dashboards for most major social networks and view your data in one place. A free account allows for five widgets, which may provide enough basic functionality to be useful. Stepping up to a paid account at $19 a month unlocks unlimited dashboards and user accounts. Follow Cyfe’s guide to building a custom social media dashboard  to get started. Another Alternative: View Sharing Stats In If you’re a customer, you have one more option for finding social sharing data. Every blog post within the calendar interface features integrated social sharing stats: You’ll notice Twitter sharing stats are missing due to restrictions with that platform’s API. However, this is otherwise one more useful option to quickly get a bit more insight into your social media performance. How To Turn Social Media Analytical Data Into Actionable Insights You now know where to find data from your social media channels. That means it’s time to figure out how to make use of that data. We’ll do that by building a social media analytics report. NOTE: To complete this process, download the social media analytics template bundle included in this post. For our purposes, we’ll focus on our five main social media goals. These are: Traffic Follower Growth Engagement Reach / Impressions Conversions These aren’t the only goals you could conceivably aim toward. However, they’re the ones we feel the majority of content marketers and social media managers may value most. We also know you’re likely hard-pressed for time. That’s why we’ve built the included Social Media Marketing Performance report  template to be simple to use for quick analysis.  It looks something like this: This template is designed to allow you to track your data all year. Bringing all your metrics into one place makes it easier to view progress over time. The Excel sheet includes some fields pre-filled, but is intended to be easily editable to suit your own selected metrics and purposes. I'm using these free templates to rock my social media analytics:Select Specific Metrics For Each Channel For each channel, select metrics that best support your business goals. Then, set a baseline for performance for each metric on each channel. Your baselines are expected standards for performance. If you fall below your baselines consistently, you know you’re underperforming. Likewise, if you consistently beat your expectations, you’re on the right track (and may need to readjust). Set baselines for every metric following these two steps: 1. Find your average performance for a given metric for the past 90 days. If you're not a mathematician, use the calculation here. 2. Set goals within a reasonable range upward from there. Done. Find The Why Behind Your Data With Social Media Content Analysis The next step is understand the why behind your social media content performance. This requires some subjective analysis of your posts. 1. Look for spikes and valleys in your data. 2. Identify which content was published on or around the days and months where activity rises and falls. 3. Perform a quick content analysis. Look at the content you posted on days where performance spiked (or dipped). Then, find your top three performing posts overall (on a single network) and analyze the following points: Post Copy: [   ] How long is this post? [   ] Does this post pose an open-ended question? [   ] Does this post pose a close-ended question? [   ] What day and time was this post published? [   ] What kind of emotion does this post aim to elicit? Post Image: [   ] Is this a design image or a photograph? [   ] Is this a single image or an image gallery? [   ] Is this image consistent with the company brand and style standards? [   ] Is this image an optimal size for its given social network? [   ] Does this image feature text? Post Link: [   ] Is the content linked to high-quality? [   ] Are the copy and image relevant to this link? [   ] Do links use URL shorteners for data tracking? [   ] Are link descriptions (if applicable) accurate? [   ] Does the on-page content on the linked page clearly connect to this post? Recommended Reading: How To Increase Visibility With Social Media Optimization Use these insights to guide future content creation. If something works well, do it more often. If something negatively impacts performance, stop doing it. It's as simple as that. Over time, you'll get better at understanding which factors influence which behaviors in your specific situation. If you’d like to keep your social media content and analytics in one place for easy analysis, use the Social Media Content Analysis template included in this post download. It looks like this: This template makes it simple to create and store your content assets (copy, images, URLs, etc.) in one document. Then, store your post performance data in the Measurement section. It’s designed to be edited easily, so feel free to add or delete rows, columns, or sections to suit your needs. Are you analyzing your social media content the best way?Use Your Data To Create Better Content Data is most useful when it helps you create better content your audience loves. However, how do you actually execute better content marketing? Start by applying the data you’ve gathered to refine the topics and tactics that perform best. These posts on our blog will help you sharpen your skills too: The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Get Insanely Loyal Followers On Social Media How To Develop A Winning Social Media Content Strategy How To Build A Social Media Editorial Calendar The Easy Way This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Don't Forget About Social Media Analytics In Each individual social network offers useful analytics functionality. However, will soon let you bring more of that data together, all in one place. With our new Social Analytics capabilities, you'll be able to see what is (and isn't) working, prove ROI, and understand the impact of your efforts across all your networks. Recommended Reading: An Insider's Look At What's New (And What's Next) For Do You Feel Like A Social Media Analytics Maestro? There you have it! You now have a basic social media analytics framework to help you find the data you need fast. In addition, you’re able to store, analyze, and present useful insights from that data to impress your boss and create better social media content. Hopefully, this will help you do more efficient and effective analysis and reporting. We wish you the best of luck in your efforts.